Questions, questions, questions… Who, what, why, where and how? The five questions reporters are taught must be answered. Yes or no? The kind of question that salespeople are taught to avoid in favor of “yes or yes” questions. Closed end … Continue reading
How’s Your Perspicacity? This word has been rattling around in my head for several days now. I don’t know why it popped into my head because it is such a rarely used word. I was actually going to write about … Continue reading
Are You Omniscient? If you didn’t know that omniscient means having complete or unlimited knowledge, awareness, or understanding and perceiving all things, then you are not omniscient. I already knew that about you. Does that make me omniscient? Not hardly. … Continue reading
Networking Necessities, Niceties and No-No’s If networking is part of your marketing strategy mix, and for many if not most of us it should be, are you really good at it or is it something you do because you’ve been … Continue reading
Markets, Messaging and Media There are probably as many models for marketing strategy development as there are marketing strategists. Many are based on the producer oriented four P’s model of Product, Price, Promotion and Place. There are also two “four … Continue reading
The Likeability Factor Many people and companies have said that we do business with those we know, like and trust. The knowing part is pretty easy if we have met and been able to develop a relationship with someone. The … Continue reading