The Power of Positioning

Positioning is one of the many “P”s in the list of multiple “P”s associated with marketing.  If you haven’t given much thought to how your product, product line or service is positioned, you might want to do that.  And remember … Continue reading

The Instant Strategy Session Offer

NOTICE:  This blog post is promotional in nature. Getting the right marketing planning and marketing strategy consulting help doesn’t have to be a long, difficult process. Many times it’s possible to solve a whole host of problems and answer a … Continue reading

The Power of Free

The word “free” in your email subject line can get your electronic missive sent to the recipient’s spam folder in a hurry. But free is a powerful draw in many ways. I’ve become acutely aware of the power of free … Continue reading

The Power of Involvement

Have you ever given a presentation designed to persuade some people to pursue a particular course of action and been met with silence and blank stares from your audience members?  In plainer language, have you ever given your sales pitch … Continue reading