Some Further Thoughts on Creating the Customer WOW! Experience

A few weeks ago, on July 26th to be exact, I posted a written rant about how a meeting I’d just been to was concerned not with creating an initial WOW experience for customers but instead with damage control and … Continue reading

Some Results I’m Proud to Share

Today marked the first presentation of The Marketing Seminar/Workshop that I’ve been developing over the last couple of months.  We had a small but diverse group — from telecom to radio to on-line learning to association management to interior design … Continue reading

Seven Steps to Success

OK, the drawing is a little hard to read on this post. You can find the full sized version on my Pinterest business board, but I really want to talk about the steps in the process and not the pretty … Continue reading

Walnut or Mahogany?

You are all probably familiar with the multiple “P”s of marketing” — Product, Packaging, Price and Promotion, to name the ones most often written about — but have you thought much about the “M”s?  By that I mean Markets, Messages and … Continue reading

Burnt Toast

There are lessons in the art of making toast. It’s different if you make it for one or two people on a weekend morning where you can watch the toast brown or when you know your toaster’s characteristics intimately from … Continue reading