Are you a “spray and pray” marketer who tries to sell your product or service to anyone and everyone? How is that working for you? To be most effective you need to find people with problems that you can solve. … Continue reading
How do you feel when you are about to enter a place of business and are confronted by doors that are patently unfriendly to you, the door user? The doors on the left in the illustration are a prime … Continue reading
In a significant departure from what I usually post, today I am going to give you a recipe and cooking instructions for a meal that I invented from necessity in New Jersey many years ago, transported to the Bay Area … Continue reading
I read a lot of stuff about why people make buying decisions. Some of it is very scientific and some of it is anecdotal. Much of it can be downright confusing since it may be product or service specific. So … Continue reading
A few weeks ago, on July 26th to be exact, I posted a written rant about how a meeting I’d just been to was concerned not with creating an initial WOW experience for customers but instead with damage control and … Continue reading
Today marked the first presentation of The Marketing Seminar/Workshop that I’ve been developing over the last couple of months. We had a small but diverse group — from telecom to radio to on-line learning to association management to interior design … Continue reading
OK, the drawing is a little hard to read on this post. You can find the full sized version on my Pinterest business board, but I really want to talk about the steps in the process and not the pretty … Continue reading
You are all probably familiar with the multiple “P”s of marketing” — Product, Packaging, Price and Promotion, to name the ones most often written about — but have you thought much about the “M”s? By that I mean Markets, Messages and … Continue reading
There are lessons in the art of making toast. It’s different if you make it for one or two people on a weekend morning where you can watch the toast brown or when you know your toaster’s characteristics intimately from … Continue reading