Returning to Some Core Competencies

“You got to know when to hold them and know when to fold them.” These are definitely some wise words from the song The Gambler.

Many of you know that I have a background, besides my marketing jobs in the high tech world, in the insurance and financial services business and that I spent many years as an agent for Farmers Insurance. I’m licensed for Property & Casualty and Life & Health Insurance in Oregon and Washington and have my Series 6 and 63 securities licenses for offering variable life insurance policies, annuities and both qualified and non-qualified retirement plans (including 401(k) rollovers and setting up traditional and Roth IRAs).

For the past eighteen months I’ve been helping small businesses sort out their marketing needs in terms of markets, messages and media. But it’s been slow going and the demand for marketing strategy consulting hasn’t been as strong as I’d originally anticipated. So while it’s been fun, and I’m pleased to have helped a fair number of clients, it’s just not keeping me busy enough and there’s only so much time one can spend on social media activities without going a little stir crazy!