Marketing Office Minutes with Jon Turino

Join us for Marketing Office Minutes!


Marketing Office Minutes with Jon Turino is a series of FREE 30-minute live, interactive web conferences sessions where up to 20 participants can get answers to their marketing questions, discuss burning issues and provide experiences, advice and help to the other participants.

We’re using the zoom.us platform so that we can see and interact with each other. And each week we will feature a specially invited guest to talk about a specific aspect of marketing from social media to blogging to websites and videos. Or whatever else you want to talk about.

Each episode is recorded and posted on Jon’s YouTube channel for later viewing if you can’t participate in the live session either because of the time or the number of people — limited to 20 —  connected during each event.  You can participate in a session by setting up your free Zoom account at http://zoom.us and then joining the sessions at Jon’s Virtual Conference Room.

Here is a summary of the upcoming events and past events in this ongoing series. Simply set up your Zoom account, make sure your system (access, login, audio and video) is correctly set up and then click on an event image below just before 9:00 AM on Thursdays to participate. And remember: you must be one of the first 20 to connect!

https://www.youtube.com/watch?v=9wctvgIH_Hg
David Baer shares his expertise about marketing on Facebook.
https://www.youtube.com/watch?v=Die9vdNuRFo
Robyn MacKillop shares her expertise about online business strategies.
Slide7
Malee Lucas shares her expertise on website development.
https://www.youtube.com/watch?v=TO8gkBHZYdo
Ted Johnson shares his expertise about virtual marketing assistants.
https://www.youtube.com/watch?v=YC_eTyoSTUs
Jeany Park shares her expertise about video production.
https://www.youtube.com/watch?v=bHFzUEcCQ2o
Paul Economen shares his expertise about using customer case studies in your marketing mix.
https://www.youtube.com/watch?v=JlVgv4_PrF0
Dick Kuiper shares his expertise about developing and unleashing your creativity to improve your marketing effectiveness.
Slide12
Join us as special guest Renee Wilbur, CEO of WIlbur Resources International, shares her insights and expertise into the world of selling in today’s environment and tells us more about her web platform brainchild ReciProty.
Join Jon Turino for Part 1 of his new webinar on how to Build Your Ideal LinkedIn Profile. Email jon@jonturino.com for a password to this broadcast.
Join Jon Turino for Part 1 of his new webinar on how to Build Your Ideal LinkedIn Profile. Email jon@jonturino.com for a password to this broadcast.
Join Jon Turino for Part 2 of his new webinar on how to Build Your Ideal LinkedIn Profile. Email jon@jonturino.com for a password to this broadcast.
Join Jon Turino for Part 2 of his new webinar on how to Build Your Ideal LinkedIn Profile. Email jon@jonturino.com for a password to this broadcast.
Special Guest Greg Schraff talking about B2B Lead Generation
Special Guest Greg Schraff talking about B2B Lead Generation

 

 

Want to listen only? Check out the Podcasts! Get future episodes of Marketing Office Minutes. Subscribe to my Spreaker Show Channel

Your APATHY Is Killing Your Future!

Warning! This post is not politically correct!

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Hey, you! Yes, you! Listen up! I’m talking to you! Pay attention!

Your future depends on it! Don’t make me take you by the shoulders and shake you to get you to listen to me! READ THIS and act upon it!

If you don’t, you are part of the problem I am talking about in this post. So goodbye. Don’t complain to me or to anyone else about your lot in life if you are too apathetic to read this post and act upon it. You deserve what you get. What other people deign to give you.

Are you happy with the way things are going in your life, your job, your city, county, state and country? If you can answer “yes” to that question I would really like to meet you and find out how you have achieved such peace, success, happiness, prosperity and nirvana.

If not, what are you doing about it?

I think that many of the so-called “leaders” in this country have gone nuts. They send people to foreign countries to die. Then they refuse to take care of them when they come home wounded and damaged. What are you — yes you, personally — doing about it? My guess is nothing. Because you are apathetic.

Our “leaders” have this country spending huge amounts of money on weapons — many of them unnecessary and unwanted. Half of those amounts could wipe out hunger and poverty in this country in a day! What are you — yes you, personally — doing to make that happen? My guess is nothing. Because you are more interested in how you might get some of that money than in the larger picture. You’re not apathetic when it comes to getting some for yourself, are you? But your apathy sure comes into play when someone you don’t know is affected.

We send money to our “enemies” so that they can buy weapons from us to start wars with our “friends” who also buy weapons from us. Then we lament such terrible losses of life. Bullshit, I say! Stop the hypocrisy! Stand up and say “enough!”

But are you doing that? You don’t know these people tens of thousands of miles away who’ve been killing each other for thousands of years and are, frankly, never going to stop. They breed, preach and practice hate, for heaven sake. They always have and they always will!

Why are we sending them money for weapons without building a wall around them? Then they can kill each others to their heart’s content. And, hopefully, there won’t be enough of them left to hurt the rest of us. When was the last time you stood up and loudly told our “leaders” that enough is enough? My guess is that most of you answer that question with “never.” You’re just plain too apathetic.

Maybe you’re just too enthralled and engaged with the latest high-tech gadgets, or the fanciest cars, or the newest fads to worry about tomorrow. Or your fellow human beings. If that’s you, enjoy it while you can. Because your apathy is eventually going to kill that lifestyle. And your future.

Or maybe, like many of us, you’re just very busy urgently trying to scratch out a living in this crazy world to make time to do the important things that will benefit us all in the long term. I can empathize with that, even while I’m ranting about all this other stuff. But it doesn’t mean you get to be apathetic when it comes to the political, economic and environmental issues that are going to affect your children and their children. We need to pay attention to both the urgent and the important, no matter how difficult that is!

We have people in positions of power in the federal and state governments who are just plain nutso (a non-politically correct term for out of their “f-ing” minds)! They are convinced that making sure that we are all armed with automatic weapons will lower the rate of deaths by bullets. In Colorado, for crying out loud, you can be made to pay for damages to the gun and ammunition sellers if you sue them because one of their customer’s guns or bullets killed your kids!

The governor of Texas thinks that the federal government is getting ready to invade the state and then sell it to Mexico — or China? What kind of people elected this kind of idiot? Crazy people. What kind of people can get rid of this kind of idiot? Sane people. But the sane people are totally apathetic! So they don’t vote these kinds of fools out of office. They simply suffer and complain. And a lot of good that does. And this kook wants to run for the office of the President of the United States! Maybe we should send them overland in big boats to China as the former Governor or Alaska once suggested.

Don’t even get me started on women’s rights! Some of “our” people in the US Congress and the Senate don’t believe that women should have the right to methods to prevent pregnancy. Nor to abort unwanted pregnancies — even those caused by rape. Some of these people actually think that there is such a thing as “legitimate” rape! Where do these people come from and why are they still in positions of power? Because we — and I include myself — have been too apathetic to throw the bastards out!

They pay for Viagra so that men can screw women for hours on end, whether the women want it or not. But they don’t want to pay for birth control. And they don’t want to pay for care for the illegitimate children that result from these kinds of activities. They don’t have a clue that their own votes as supposed representatives of “the people” are so screwed up as to classify them as psychopaths! But have we gotten rid of them? Nope.

APATHY IS KILLING OUR FUTURE!

We have got to put a stop to the craziness! We have got to begin to speak the truth again — political correctness be damned! We have got to reject bullshit in the media when it is clearly biased bullshit! We have got to reject religious zealots who pervert the preachings of their “Gods” to justify hate and genocide! We have got to stop letting people who wish to live in America continue to bad-mouth it and try to destroy it. We have got to get our leaders to stop giving money to these fanatics.

Standing up, saying “enough is enough,” voting out the crazies and the greedy and the pocket liners — and their corporate backers — may mean some short-term pain. But it will certainly lead to some long-term gain! If WE — YOU and ME — stand up and force the needed changes to happen. If we can find a way to overcome our apathy.

We have got to stop people in Congress from betraying the Social Security contract with the American people. This contract IS NOT AN ENTITLEMENT! We who have worked all our lives, and who continue to work — voluntarily or out of necessity — have paid, and continue to pay, billions of payroll dollars into this fund so that we will have something to support us when we are forced to retire. SOCIAL SECURITY IS NOT AN ENTITLEMENT and the irresponsible misogynists current in power need to be made to understand that or they need to be removed from their offices.

THERE ARE SOLUTIONS TO THESE PROBLEMS! This country was built on creating and implementing solutions that increased productivity and prosperity. We’ve done it before and we can do it again. If we can get rid of the impediments — many of our current “leaders.” But voter turnout is at all time lows. Why? Because we are simply apathetic! Or too burdened but what these “leaders” have done to us to have the time, energy and money to stand up to them and say “NO MORE!”

The 1% have the money and the power to keep these people in power. They own our elected representatives. They own our economy. They own us! If you’ve never listened to George Carlin, may he rest in peace, you should do so now. Unless you don’t care. Unless you think someone else should or will solve these problems. But if you don’t do it, who will? Nobody.

AND YOUR APATHY WILL KILL YOUR FUTURE!

On a personal level, are you saving enough money to support yourself when you are too old to work? Or when you are forced out? Or when you are replaced? The time to start taking care of that issue is now! Not tomorrow, not next week, not next month and not next year. NOW! Because I don’t think that we’re going to find a cure for apathy anytime soon. And that means that we had all better start looking out for ourselves. No one else will, especially those who run our country and our economy. The vast majority of these people are only out for themselves.

Do you have enough life insurance to support your loved ones if you get hit by a bus — or a beer truck — tomorrow? If not, you should probably rectify that situation. And not tomorrow, next week, next month or next year. NOW! Because safety nets from our government are going to continue to disappear.

Do you have disability insurance to replace your income if you are injured or become seriously ill for a long time? I don’t mean group disability from your company, which may pay for injury but not for sickness and will maybe pay for 60% that will be taxed so that you are forced to live on 40% of your normal take-home pay. I mean disability insurance coverage to fill that 60% gap that YOU OWN!

Have I got your attention yet? I really don’t mean to be a “the sky is falling” kind of guy. But at my age — 68, by the way — I’ve seen way too much and, according to my spouse, spent way too much time yelling at the television when I hear about what is going on. I don’t consider myself a conspiracy nut, but I sure do wonder what is happening behind the scenes when our attention is directed to the trumped-up crisis or disaster of the day.

I know, there are many who will say that we can’t do anything about that. Why should we try? As individuals, is it true that we don’t have the resources or the power to fix things? Is the system too big and destined grind us down? Does that mean that we just shouldn’t try? I don’t think that it has to be this way! I believe we can make things better. It will take work but it can be done. To believe otherwise is to surrender. To become totally apathetic.

So I say it this one last time in conclusion: YOUR APATHY WILL KILL YOUR FUTURE! Please don’t let that happen. I have decided to fight in every way that I can and I hope I can inspire you to do the same. Let’s not let the bastards grind us down. Let’s register to vote. Let’s vote! Let’s expose the crazies for who they are and get rid of them. Let’s insist that our leaders work for us and not just for themselves. Let’s insist that they honor the commitments this country has made to us — and especially to the members of our armed services who defend us.

Let us seize each day by doing at least one small thing to make the world a better place. Because if I don’t do it nobody else will. And that goes for you, too.

What’s In It For You?

What Is In It For You?

Chiquita-DM2-Minion-Jon-050715

I had an interesting set of short conversations a couple of weeks ago at a mentoring event that it turns out was for women only. I was the only male, besides the host of the event, in a field of 250+ very intelligent women and the 35 female “mentors” they were there to meet. Needless to say I got a considerable amount of attention and even a fair amount of praise for participating at the event.

I guess I knew that it was a women-only event, but I didn’t really think about it that way until I arrived at the venue. The young lady who greeted me asked me, very nicely, why I was there. So I told her I wanted to ask some questions of the mentors, several if not all of whom seemed like very bright people. She thanked me for being there and for appreciating the people I was going to meet and talk with — female though they may be!

I wasn’t at the event to network or to try to sell something to the people participating in the event. I did strike up conversations with several of the women while standing in line to speak with my chosen mentors, and we had good giggles about my presence as the only male participating in the event. I had a ball! And I got to talk to the three women mentors that I wanted to speak to.

My question to the women I spoke to was pretty simple and pretty specific: How do I attract more readers for my new (2015) book Inspiration Now!? Two said they had no idea. Book promotions weren’t their thing. Fair enough. Number three, however, had a good question: “Why your Inspiration Now! instead of anybody else’s?” I think that was a pretty good question. But I didn’t like her suggestion for personalizing it, even though people have made money — and maybe a lot of money — “repurposing” the same material over and over.

Her thought was that I create a whole series of ersatz titles: Inspiration for Dummies, Inspiration for Accountants, Inspiration for Smart People and Inspiration for yadda, yadda, yadda specific audiences. Same basic book, a few tweaks and wow — an instant empire of books.

What do you think? The book is designed to inspire people regardless of their profession. I give even “dummies” the benefit of the doubt. If they think they might get a good idea from reading it, and they turn out to be right, are they dummies? I don’t think so! Is an accountant or a “smart person” too obtuse to figure out that even one inspiration from the book might double or triple his or her practice unless I “package” it specifically for them? I don’t think so.

But OK, let’s play devil’s advocate. I’m supposedly a marketing guy after all. I know the book could — should? — be repackaged into a big series. But I just don’t like the ethics of it. And I’d like some additional opinions. Yours, if you please.

The book is at Amazon — http://www.amazon.com/dp/B00RQT1BLK —  and it’s a whopping $2.99 in the electronic version for Kindle — and other — eBook reading smartphones and tablets if you want to read it before rendering your opinion. You don’t have to do that, of course. I’ll respect your opinion either way. But please do let me know via a comment to this post about the strategy you think I should use.

If you don’t, I may have to replicate it as “What’s In It For You?” for Dummies. And I really don’t think my readers are dummies. Please don’t prove me wrong! As an incentive — What Is In It For You? — I’ll send you a free copy of the new “Presentations That Persuade!” ebook — a $4.95 value — in return for your comment.

Come to think of it, you might want to read Inspiration Now! at $2.99, make a comment on this post, and get the $4.95 Presentations That Persuade! book in return. Make sense?

I look forward to hearing from you either way. Thanks!

Presenting Yourself Properly

Networking is Business!

Sloppy Guy

At recent networking events, I’ve been seeing men standing up to introduce themselves and I’ve actually felt embarrassed for them. Dressed in dirty jeans. Wearing ratty t-shirts. Belt tails hanging down. Shirt tails hanging out. Day old beard growths.

Not standing up straight. Looking almost apologetic for being in the event. Mumbling when introducing themselves. Being inarticulate when trying to say who they are, what they do and who they might be able to help. If someone would want help from someone like them.

OK, I get it. This IS Portland, and lots of people want to keep Portland weird. But, c’mon, guys — get it together! And yes, I’m picking on guys in this post because the women, although some of them can be inarticulate, apologetic or painfully shy, are usually at least dressed properly for a business event. Usually, but not always. So just because you are female doesn’t mean you can ignore the advice that follows.

I’m not going to pull punches here. If you want to be presenting yourself properly at a networking event, or any other business function for that matter, you must follow some basic rules, even if you think they violate your personal freedom to look like a street person or a wanna be actor in LaLaLand.

Bathe! Yes, I mean wash! Comb your hair! Shave! Show some respect for the people who have made that effort.

Wear clean clothes! They don’t have to be fancy. But they ought to be clean. I certainly don’t want to even shake hands with people who looks like they’ve slept in a dumpster. Do you want to repel potential clients during your first impression? It couldn’t hurt to pass an iron over something that’s extremely wrinkled, either.

Wear appropriate clothes. It doesn’t have to be a suit or even slacks, a nice shirt, a nice tie and a sport jacket. Although that would be nice. It could be just nice slacks and a nice shirt. Not a t-shirt. Not a muscle shirt. Not something with inappropriate sayings or images on it. You might be able to get away with a “brand” look like Steve Jobs’ trademark turtlenecks or Jim Teasley’s trademark Hawaiian shirts that his wife makes for him. Depending on the way you carry yourself. Some people can pull if off; others can’t. Know yourself!

Speaking of which: Stand up straight! Put your shoulders back. Try to look like you are awake, alert and ready to interact with people instead of slouching over with your shoulders hunched as if you aren’t worth being paid attention to. Move with at least the appearance of purpose. Posture counts.

Speaking of speaking: Speak up! Let people hear you. Speak clearly. Practice what you are going to say at each event so that it is relevant and will attract potential partners to you. If you stand up straight you will find it easier to speak up. If you are wearing something nice you’ll find it easier to stand up straight because you’ll feel more like you are worth something when you are wearing something that says you have some self-esteem. And some respect for others.

Respect event formats and time limits. If the moderator or meeting leader says 30 seconds, do 30 seconds — or less, not more! You should have “canned” 30, 60 and 120 second self-introductions if you are serious about business. You should know your “elevator speech” by heart. You should articulate why someone would want to meet with you after your self-introduction. Trying to cram your complete life, company or product story into a self-introduction is counter-productive. That means that it won’t work, so don’t try to do it!

Don’t apologize! As it says in my book Inspiration Now!, never think that what you have to offer is insignificant. There will always be someone out there who needs what you have to give. Make yourself attractive to those people at every opportunity.

Follow the advice I’ve given here and I’ll look forward to meeting you. Ignore it at your own peril. There are others out there who feel as I do! :-)

For more on networking, please see Networking Necessities, Niceties and No-No’s on LinkedIn. And if you haven’t read the book yet, what are you waiting for?

My New Book for You – Inspiration Now!

My New Book for You – Inspiration Now!

I spent the month of December, 2014, working on a labor of love in the form of my newest book, Inspiration Now!

Inspiration Now! helps its readers define and implement their dreams and desires for personal and professional happiness and success. It explains the process of visualizing and planning to achieve results no matter what the goal. It talks about time and life management issues and explains how to develop practical, workable goals, strategies and tactics for achieving these objectives.

Filled with engaging stories from the author’s own personal experiences, the book illustrates the importance of practicing to gain the skills a person needs to succeed, provides hints for maximizing personal performance and talks about the importance of celebrating successes. Central to the book’s theme is the description of how to use visual image formation to make the reality you’d like to live actually happen.

It is in itself an inspiring book that will help the reader realize the “magic” provided by the advice and empower him or her to achieve whatever it is that they desire.

Here’s what some of the early reviewers had to say about Inspiration Now!

“LOVED the book!! “Inspiration Now!” is a must read for all who are interested in success, happiness, and making a difference in the world. This book has become my newest addition of books to read over and over again, along with other greats like “How to Win Friends and Influence People.” Very inspirational and thoughtful, the book is easy to read; Jon’s use of stories based on his own experiences make’s it quite entertaining.” — Becky Tengwall, Co-Founder, I Take The Lead

“I have always been honored to call Jon Turino a friend and mentor. His book should inspire all of us to follow our ‘Why.’ Thank you, Jon for the ‘kick in the rear.’” – JimTeasley, SendOutCards

“This book has helped me surge forward with my goals and my dreams. Thank you, Jon, for putting your words of wisdom and encouragement in this powerhouse of a book. This will be a ‘go to’ book when we stumble across our doubts, fears and uncertainties.” – Judith Lind, Portland, OR

“Whether you are building your own future or helping others with theirs, this book is a valuable tool for creating a vision that is authentic, powerful and meaningful.” –Stephanie Austin, CircleUpNetworking.com

“Does the world really need another motivational guide? Absolutely! Because for those of us who seek personal and professional growth, the simple daily habit of reading books just like this can be tremendously powerful. Jon Turino skillfully picks up the torch carried by the likes of Bob Proctor and Earl Nightingale before him, sharing lessons from his own achievements and providing tools and structure for his readers to discover and act on their own inspirations.” – David Baer, BaerOnMarketing.com

Inspiration Now! is available from Amazon.com athttps://www.createspace.com/5124589

You’ll find more inspiration per page in this book than anything you’ve read before. You’ll love the little, boxed bits of advice that appear throughout and you’ll experience a lifetime of wisdom condensed into a wonderfully easy-to-read book! This is an absolute gem of a book. A must read for sure! Click Here to order your copy now!

P.S.: Please SHARE this with those you know who could use a little Inspiration Now!