Tag: advertising

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A Choice Between Two Things vs. Two Choices

A Choice Between Two Things vs. Two Choices

Pardon me, but I get really ticked when I hear someone misuse “choice” and “choices.” Capital One comes to mind immediately because the ads are so pervasive. Samuel Jackson is always telling you that you have “two choices” when he really means that you have A CHOICE between two things!

Two choices means two separate sets of decisions, each with two or more options. YOU HAVE A CHOICE between the credit card he is hawking and some other brand of credit card. You DON’T HAVE TWO CHOICES!

If you wanted to have two choices you might need to choose, number one, whether or not to have a credit card at all and two, whether or not to have the credit card brand he’s selling. That’s two choices.

If you were buying a piano from me, I would tell you that you had A CHOICE between walnut or mahogany, not two choices. If you were buying a piano from me, I would tell you that you had A CHOICE of delivery dates — Tuesday or Thursday.

If I want to give you TWO CHOICES I’d tell you that you had two choices — one regarding the finish — walnut or mahogany — and one regarding the delivery date — Tuesday or Thursday.

Now you have A CHOICE. You can choose to ignore this post or you can comment on it. That is your choice. You actually have more than one choice here. If I give you TWO CHOICES your first choice involves whether or not to ignore it or to comment on it and your second choice involves whether you comment positively or negatively.

Got it? Thanks for reading. I hope you choose to comment!

 

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Some Thoughts on Borrowed Interest Advertising

I have got to admit that I’m not normally a big fan of borrowed interest advertising. It’s not very original and can even be downright illegal. But I also have to admit to being a big fan of whoever puts together the DirecTV television ads.  I think they’re creative and funny and I’m going to borrow some of their ideas in case you haven’t seen the actual ads.

Are you depressed because you aren’t getting enough business?  If you are depressed, you’ll probably participate in webinars designed to show you how to increase your sales. This will make you go do the things you learned about in the webinars.  But they won’t always work. And that will frustrate you. So don’t just listen to webinars and become frustrated.  Call Jon Turino for help in growing your business through better marketing strategies.

Are you finding that spending lots of money on the latest Internet marketing fad isn’t working for you? If so, you’ll probably spend lots of time finding the next Internet marketing fad and spending a lot of money on it before finding out that it isn’t working for you either. And that can make you broke. So don’t just chase the latest Internet marketing fad.  And don’t go broke. Call Jon Turino for help in growing your business through better marketing strategies.

Are you trying to market to one audience using techniques designed for another audience and getting frustrated because that strategy isn’t working? If so, you’ll probably spend a lot of time and money trying to figure out which messages work with which media to market successfully to multiple audiences. And you’ll probably be spread so thin that you won’t really know which things are working and which things are not.  And that can be very frustrating. So don’t do this to yourself.  Call Jon Turino for help in growing your business through better marketing strategies.

Are you getting the message I’m trying to convey?  If not, my borrowed interest approach isn’t working with you.  This could be because you aren’t really paying attention as you read this. Or because your sense of humor is not as fully developed as it could be. Or because you’re not thinking about how different approaches to getting your marketing message out to your prospective customers might be more effective than what you are currently doing. If it is the latter, don’t get frustrated by this.  Call Jon Turino for help in growing your business through better marketing strategies.

Get rid of the old ways that aren’t working for you.  Call Jon Turino for help in growing your business through better marketing strategies.  You won’t be nearly as frustrated and you won’t go broke.

COmments, please!