Would you hire a consultant who will listen to your issues and opinions, repackage them in a fancy report and feed you back reinforcement of your opinions? You would, and rightly so, if you were absolutely convinced of the rightness of your position and simply wanted a fancy report to use as a sales tool to your upper management. But if you really want help in determining what you really should be doing in your marketing efforts, you might want to think about hiring someone who won’t necessarily agree with everything you have to say.
I got to thinking about that the other day and this little video is the result of that thinking. Enjoy!
Let me know what you think by leaving your comments on this post. I’d love to hear from you.