4 critical questions about your current LinkedIn profile

See What you MissedWhen was the last time you paid attention to your current LinkedIn profile? Was it when you first put it up many months or years ago? Has it been stagnant? Is it out of date? Your LinkedIn profile can be a valuable asset in helping you achieve your personal and business goals. So take a few minutes to answer these 4 critical questions about your current LinkedIn profile:

  1. Are you missing out on valuable contacts and connections because your profile doesn’t stand out from your competition?

2. Could you use the extra business that an all-star class profile could help you bring in?

3. Do you know what opportunities you may be missing because you have a less-than-optimal profile?

4. Are you being left out of potentially lucrative new jobs or new business ventures?

The answers to these questions should be (1) NO, (2) YES, (3) YES, and (4) NO!

Do you want a profile that will let you get the right answers? And the valuable contacts and connections? And the extra business? Without the lost opportunity cost? And without missing out on potentially lucrative new opportunities?

If so, invest an hour in yourself, your profile and your success on LinkedIn by learning – and applying! – the 30+ things you must know to create an all-star class profile.

You can find lots of information on the basics of building a mediocre or even an adequate LinkedIn profile in hundreds of places. But you can only get the information that will give you the right answers you need to create and all-star profile in one place: the 2-part Building Your Ideal LinkedIn Profile recordings produced by LinkedIn All-Star and  Sophisticated LinkedIn Marketer Jon Turino, CEO of Jon Turino Marketing + Connections.

You’ve missed the live interactive web broadcast presentations that were made on June 23rd and June 30th. But you can get — for a limited time only — access to the pre-recorded versions of these programs without the live interruptions and asides that occurred during the live sessions. You can get access to the pristine, uninterrupted sessions that were recorded prior to the live session.

Part one in the first 28-minute recording covers optimizing your header and profile images; choosing the right title (including SEO keywords so you can be found first); creating and placing the all-important summary section and much, much more.

Part two shows you how to take maximum advantage of media links — and in which sections of your profile you can place them for maximum impact — along with publications, organizations, awards, posts (including what kinds, when and how often) — and getting and using your LinkedIn profile badge. It concludes with an all-important discussion of organizing your profile sections for maximum effectiveness — information you won’t get anywhere else!

The cost for the two live interactive sessions was $49. You won’t get a chance to ask questions in real time with the pre-recorded versions, so I’ve reduced the price for them to only $27.95 so that you can get this must-have valuable information NOW.  Find out how you can make your LinkedIn profile sizzle by investing the small price and an hour of your time to learn to do just that.

You’ll get immediate access to both videos and you’ll be able to watch them as often as you’d like so that you don’t have to do all the profile work you’ll want to do all at one time. You’ll also get a pdf copy of all of the slides used in both presentations so that you can make notes specific to the sections of your profile that need the most attention.

Let’s get you started on your way to an all-star LinkedIn profile that will help you avoid missing out on valuable contacts and connections, get extra business, stop missing out on potentially lucrative new opportunities and avoid being left behind by your competition. CLICK HERE to get your course video links and pdf file delivered to you via email ASAP.

There’s no risk to you with our 7-day satisfaction guarantee. If you don’t think the course is worth the price we’ll refund your money. And you can keep the pdf file with the copies of the slides as our way of saying “Thank you!” for your business. So don’t wait! CLICK HERE NOW to order and begin creating your ideal LinkedIn profile.

You have everything to gain and nothing to lose!

Marketing Office Minutes with Jon Turino

Join us for Marketing Office Minutes!

Marketing Office Minutes with Jon Turino is a series of FREE 30-minute live, interactive web conferences sessions where up to 20 participants can get answers to their marketing questions, discuss burning issues and provide experiences, advice and help to the other participants.

We’re using the zoom.us platform so that we can see and interact with each other. And each week we will feature a specially invited guest to talk about a specific aspect of marketing from social media to blogging to websites and videos. Or whatever else you want to talk about.

Each episode is recorded and posted on Jon’s YouTube channel for later viewing if you can’t participate in the live session either because of the time or the number of people — limited to 20 —  connected during each event.  You can participate in a session by setting up your free Zoom account at http://zoom.us and then joining the sessions at Jon’s Virtual Conference Room.

Here is a summary of the upcoming events and past events in this ongoing series. Simply set up your Zoom account, make sure your system (access, login, audio and video) is correctly set up and then click on an event image below just before 9:00 AM on Thursdays to participate. And remember: you must be one of the first 20 to connect!

David Baer shares his expertise about marketing on Facebook.
Robyn MacKillop shares her expertise about online business strategies.
Malee Lucas shares her expertise on website development.
Ted Johnson shares his expertise about virtual marketing assistants.
Jeany Park shares her expertise about video production.
Paul Economen shares his expertise about using customer case studies in your marketing mix.
Dick Kuiper shares his expertise about developing and unleashing your creativity to improve your marketing effectiveness.
Join us as special guest Renee Wilbur, CEO of WIlbur Resources International, shares her insights and expertise into the world of selling in today’s environment and tells us more about her web platform brainchild ReciProty.
Join Jon Turino for Part 1 of his new webinar on how to Build Your Ideal LinkedIn Profile. Email jon@jonturino.com for a password to this broadcast.
Join Jon Turino for Part 1 of his new webinar on how to Build Your Ideal LinkedIn Profile. Email jon@jonturino.com for a password to this broadcast.
Join Jon Turino for Part 2 of his new webinar on how to Build Your Ideal LinkedIn Profile. Email jon@jonturino.com for a password to this broadcast.
Join Jon Turino for Part 2 of his new webinar on how to Build Your Ideal LinkedIn Profile. Email jon@jonturino.com for a password to this broadcast.
Special Guest Greg Schraff talking about B2B Lead Generation
Special Guest Greg Schraff talking about B2B Lead Generation



Want to listen only? Check out the Podcasts! Get future episodes of Marketing Office Minutes. Subscribe to my Spreaker Show Channel

Social Media ROI Baptism

Baptism-imageSocial Media ROI Baptism (with apologies to clergy everywhere)

There’s an old joke about a man whose pastor decided that it was time for him to be baptized into the faith. So the pastor took the man down to the river and, after saying the appropriate words, dunked the man’s head into the river for a few seconds. When the man’s head was out of the water and he had shaken the water off his face, the pastor asked him if he believed. The man said that he wasn’t sure.

So the pastor said some more words and dunked the man’s head into the river for several tens of seconds. When the man’s head came out of the water for the second time and he had caught his breath and shaken the water off, the pastor asked him again if he believed. And again the man said he wasn’t sure.

Getting frustrated, this time the pastor regaled him with a full sermon on why he needed to believe and held the man’s head in the river for a full minute. When the man’s head was finally released and he spluttered and shook the water off and took several deep breaths, the pastor asked for a third time if the man believed. And this time the man said that he did indeed believe.

Just to make sure that the baptism had really been effective, the pastor asked the man what he believed. And the man replied that he believed that the pastor was trying to drown him.

With so much emphasis on social media these days, one could wonder how much of the blog postings and social media content to believe. This is especially true now with the focus on social media return on investment (ROI).

Do you believe that social media has value in building your relationships with your prospects and customers? I certainly do. Do you believe that you need to post interesting and relevant content in order to nurture those relationships? I certainly do. Do you believe that you need to interact with your customers, sometimes in almost real time, via social media? I certainly do.

Do you believe that you can put absolute numbers, in dollars and cents terms, on the results you are gaining from your social media efforts? I certainly don’t. And you can immerse me in words and arguments and articles and posts until day turns into night and I think then that I’ll only believe that you are trying to drown me in “facts” until I acquiesce to believing something.

Don’t get me wrong here. I do believe that our social media efforts, properly directed and executed, are important. And that they do provide a return on our investment in both tangible and intangible ways. But when I’m asked to prove it with debits and credits and dollars and cents I’m afraid that I have to revert to faith alone. Because I don’t believe anyone has yet to come up with a proof that an accurate equation exists.

I’d love to have your opinions on this viewpoint. And thanks for reading.

Is Social Media a Passing Fad?

social-media-iconsI’ve been reading a lot lately about predictions for the coming year. Many of those predictions have to do with social media — whether or not it will stay relevant, whether or not anyone will figure out how to really measure its return on investment (ROI), how many social media “agencies” will survive, etc.

These are interesting questions and remind me of days past when similar questions surfaced and when there were as many answers and opinions — mine among them with this writing! — as there were people brave enough to venture them.

How do you measure the impact of social media expenditures on your bottom line? Do you have real numbers in terms of dollars spent vs. dollars gained or in terms of debits and credits or do you just know that social media is working for you?

Social media has created the biggest self-employment boom in recent history. Virtually anyone can lay claim to being a social media “expert,” as they did with website search engine optimization until Google foiled them and created the current content craze. I have personal and business/company/fan pages on Facebook, Linkedin, Google+, XeeMe, Biznik and several others. I know how to use promotions and advertisements on most of these platforms. My website has all the requisite social media buttons and even uses a WordPress Facebook plug-in for you to leave comments — which I hope you will, by the way — on articles such as this one.

So am I a social media expert? I certainly don’t pass myself off as one, even though I think I know more than enough to be a little dangerous! But what I most certainly don’t know is how I would measure my effectiveness as a social media expert were I to take someone’s money to do social media implementation and optimization work. So I don’t do it. I do higher level strategy work and farm out the implementation to people who have actually helped my business increase its revenues through their improvements to my social media efforts.

Most of my clients are small companies — one to a dozen or so people who have had no formal marketing strategy training r whose marketing manager got the job because he or she knew how to use Facebook and Linkedin a few years ago. I help them figure out who their real target markets are, what messages will resonate with them and what media is most likely to be most effective in delivering those messages to those markets. It may sound simple, but it isn’t. And I normally do recommend that they invest in social media to at least some extent simply because they “have to have a social media presence” in this day and age to be considered a real company.

But am I giving them good advice? I think back to why we attended trade shows when I was in the electronics and software businesses. We had to be there because our competition was there. Until we became successful enough that we could afford not to be there and to let our customers and prospects know that it wasn’t due to lack of money or customers that we were foregoing our future trade show appearances. We were going to use the money for something that would benefit them more than our fancy exhibit booth and lavish hospitality suite. And they respected that.

Trade shows didn’t die, of course. They still have their niches and their purposes. But they have changed dramatically. And I think our fascination or even obsession with social media may become subject to similar pressures in the future. Because if you can’t measure the ROI for an activity, the bean counters are going to make sure that it is severely curtailed if not completely eliminated.

I’d love to hear your thoughts on this topic and will share them with the “gurus” of social media to whom I am connected.  Thanks for reading. I hope you found this content useful.


The Business of Selling Likes, Follows and Views

Shotgun Marketing ImageI am a bit confused. I’ve been getting emails and social media messages lately from companies who want to sell me untargeted likes, follows and views.  For $30 to $100 (or more) they’ll get 1,000 or 2,500 or more people to like my Facebook business page, begin following me on Twitter or viewing my videos on YouTube. What I’m confused about is why on earth I would want to gain likes, follows or views from people from all over heck and gone who most likely have absolutely no interest in doing business with me.

In days past I’ve “bought” lead lists for snail-mail and email marketing campaigns and used them with varying levels of success. But in all cases I was using targeted lists, where I specified genders, ages, income levels, zip codes, occupations and, depending on the sophistication of the lead list seller, even whether or not they were dog owners, boat owners or mobile home residents. So I knew that the message I would be sending had at least some chance of being of interest to the people on the list.

When you are doing a proper job of marketing planning and strategy development, doing some research on market niches where your products or services might be needed is basic to the process. So is identifying the characteristics of the people who make up the target markets so that you can hone your message to resonate with them. And, depending on where you sell your products or services, geography is a fairly important element as well.

And these people want me to buy untargeted likes, follows and views? I think not. Even if they did have such nice things to say about my website and how they’d love to have lots more people see my content because it is so special. Baloney! I bet they have robots that troll the web for any and all new websites, Facebook, Twitter and other social media platform account holders and postings to YouTube (and probably Pinterest, Vimeo, SlideShare, etc.).

Given that their automated systems can very cheaply send messages to virtually the whole world of people on the internet, they’re going to get some customers. People who don’t have a clue about real marketing. And yet these sellers of likes, follows and views are smart marketers who make excellent use of untargeted lists simply because they know that there are enough suckers prospects out in the world that they’ll reel enough of them in to sustain their own business. So for them, and maybe for a worldwide company looking to build brand awareness, untargeted lists might just work.

But will they work for you or me? How much new business will you get from having 2,500 random people having clicked a button?

I’d sure like to hear your opinions on this topic. Your comments are warmly solicited.