The Marketing Seminar/Workshop – Encore Edition

The Marketing Seminar/Workshop – Table of Contents A live encore presentation of The Marketing Seminar/Workshop will be held on January 24, 2013, in Northeast Portland. It has been produced and will be presented by Jon Turino, an award-winning speaker and … Continue reading

Just Because You Can Doesn’t Mean You Should

Does the word oxymoron resonate with you? An oxymoron, for those of you not familiar with the term, refers to a concept that doesn’t really make sense. Military intelligence is one of the favorites. So is jumbo shrimp. How about … Continue reading

Some Revealing Information

Some revealing information has recently come to light about yours truly. A while back I took an assessment called the Core Values Index (CVI) assessment. This assessment is unlike strengths assessments or current personality assessments that can be colored by … Continue reading

A Marketing Sandwich

Sliced ham. Sliced turkey. Sliced Swiss cheese.  Sliced bread. Scrambled eggs mixed with a tablespoon or two of milk, some cinnamon and some vanilla extract. Butter and a hot  skillet. What are we making? The list of ingredients isn’t very … Continue reading

How Much Is An Idea Worth?

It doesn’t look like much, does it? An egg made of metal. OK, a nice metal. Gold. How much is it worth? The answer, of course, is: “It depends.”  The same answer you’ll get when you ask “What’s the right … Continue reading

Markets, Messages and Media

There’s been a ton of discussion in one of my Linkedin groups about the “Three Ps” of marketing. Some of it has been practical and some pretty esoteric. Some pretty bland and some pretty heated. Some to the point and … Continue reading