How Much Is An Idea Worth?

Golden Egg Illustration for a New IdeaIt doesn’t look like much, does it? An egg made of metal. OK, a nice metal. Gold. How much is it worth?

The answer, of course, is: “It depends.”  The same answer you’ll get when you ask “What’s the right marketing strategy for my business?”

What is your business? Who are your target markets? What messages are you using to create buying actions from the members of those markets? What media are you using to deliver those messages? Are they working as well as you’d like them to?

What if you took an hour to just talk to someone about some new ideas for improving your marketing strategies? What if you discovered that there were things you weren’t doing anymore that you used to do that used to bring in a consistent stream of business? What if you, or the other person, or the two of you together, came up with some new ideas for penetrating new markets, or doing a better job of converting leads to customers in your current markets, or developing more compelling messages or finding new ways to deliver those messages?

How much is that worth? Is it worth an hour of your time? Is it worth a few hundred dollars to have that discussion with someone who’s not buried in your day-to-day issues and problems and who might provide, or trigger within you, some new ideas that could dramatically, or maybe even only marginally improve your top line? Take just a moment to imagine the possibilities. It could be worth a heck of a lot more than an hour of your time and a few hundred dollars in consulting fees now, couldn’t it?

Of course you could be too busy putting out fires and chasing the next sale to make time to spend that hour. And money is tight, isn’t it? But things won’t get better if you keep doing the same things you are doing now, will they?

New ways to deliver your messages. New messages. Better messages. Maybe new markets. Maybe new ways to approach those markets. What might those ideas be worth? Give that some thought an let me know what you think.

Thanks for reading and best of luck in valuing that egg. And call or write me if you want some help with that.


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