Elements of a Marketing Plan — 1

I’m going to continue posting the materials from my Udemy.com online course entitled The Marketing Plan Seminar so that my followers can get a feel for the kind of work that I can do for them on a consulting basis. … Continue reading

How’s Your Scotoma Quotient?

How’s Your Scotoma Quotient? If you aren’t familiar with the term, WebMD defines the scotoma as “An isolated area of varying size and shape, within the visual field, in which vision is absent or depressed.” And as “A blind spot … Continue reading

Authority versus Power

Authority versus Power Do you know the difference between these two terms? And I don’t mean just the dictionary difference, I mean the difference in behavioral terms of both those wield and those who submit to one or another of … Continue reading

The Marketing Plan Development Process Flow

I’m going to continue posting the materials from my Udemy.com online course entitled The Marketing Plan Seminar so that my followers can get a feel for the kind of work that I can do for them on a consulting basis. … Continue reading

Why Have A Marketing Plan?

I’m going to continue posting the materials from my Udemy.com online course entitled The Marketing Plan Seminar so that my followers can get a feel for the kind of work that I can do for them on a consulting basis. If … Continue reading

Where Is Your Marketing Plan?

I’m going to start posting the materials from my Udemy.com online course entitled The Marketing Plan Seminar so that my followers can get a feel for the kind of work that I can do for them on a consulting basis. … Continue reading

10 Reasons Not to Hire an Expert

I’ve been curating a lot of articles lately and re-posting them for the edification of my friends, fans and connections and several of those posts have been lists of 5, 10, 12, 20 or more things you can do to … Continue reading

Is Social Media a Passing Fad?

I’ve been reading a lot lately about predictions for the coming year. Many of those predictions have to do with social media — whether or not it will stay relevant, whether or not anyone will figure out how to really measure … Continue reading