Smite Those Tactics!

Marketing tactics are insidious and prolific. They keep popping up on what seems like an almost daily basis. SEO. Content. Backlinks. Tracklinks. PPC. AdWords. Promoted posts. Featured items. Offers. Text messages. Mobile apps. Interactive cable TV. Webinars. Teleseminars. e-Books. On-demand … Continue reading

Social Media ROI Baptism

Social Media ROI Baptism (with apologies to clergy everywhere) There’s an old joke about a man whose pastor decided that it was time for him to be baptized into the faith. So the pastor took the man down to the … Continue reading

Elements of a Marketing Plan — 3

Elements of a Marketing Plan — 3 I’m going to continue posting the materials from my Udemy.com online course entitled The Marketing Plan Seminar in 2013 so that my followers can get a feel for the kind of work that I … Continue reading

Elements of a Marketing Plan — 2

I’m going to continue posting the materials from my Udemy.com online course entitled The Marketing Plan Seminar so that my followers can get a feel for the kind of work that I can do for them on a consulting basis. … Continue reading