Elements of a Marketing Plan — 2

I’m going to continue posting the materials from my Udemy.com online course entitled The Marketing Plan Seminar so that my followers can get a feel for the kind of work that I can do for them on a consulting basis. If you can’t wait for the installments to be posted you can order the complete course at http://udemy.com/The-Marketing-Plan-Seminar at any time. In the mean time, I hope you will enjoy each small installment and please do give me a call if doing so triggers something for you where I can be of help with an Instant Strategy Session or working with you longer term with the Monthly Mentoring Mode.  Enjoy!

Elements of a Marketing Plan -- 2 - Slide7
This image goes with the accompanying video that is part of the online Marketing Plan Seminar. This is slide number 7.

Here we see the hierarchy of goals, strategies and tactics. Too often people fall into the “tactic of the day” trap and go off developing tactics before setting initial goals, supporting the goals with strategies and then implementing tactics that will support them.

 Elements of a Marketing Plan — 2

The “bottom line” here is to make sure that you develop things in the right sequence.

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