4 critical questions about your current LinkedIn profile

When was the last time you paid attention to your current LinkedIn profile? Was it when you first put it up many months or years ago? Has it been stagnant? Is it out of date? Your LinkedIn profile can be a valuable asset in helping you achieve your personal and business goals. So take a few minutes to answer these 4 critical questions about your current LinkedIn profile:

Are you missing out on valuable contacts and connections because your profile doesn’t stand out from your competition?

2. Could you use the extra business that an all-star class profile could help you bring in?

3. Do you know what opportunities you may be missing because you have a less-than-optimal profile?

4. Are you being left out of potentially lucrative new jobs or new business ventures?

The answers to these questions should be (1) NO, (2) YES, (3) YES, and (4) NO!

Do you want a profile that will let you get the right answers? And the valuable contacts and connections? And the extra business? Without the lost opportunity cost? And without missing out on potentially lucrative new opportunities?

If so, invest an hour in yourself, your profile and your success on LinkedIn by learning – and applying! – the 30+ things you must know to create an all-star class profile.

You can find lots of information on the basics of building a mediocre or even an adequate LinkedIn profile in hundreds of places. But you can only get the information that will give you the right answers you need to create and all-star profile in one place: the 2-part Building Your Ideal LinkedIn Profile recordings produced by LinkedIn All-Star and Sophisticated LinkedIn Marketer Jon Turino, CEO of Jon Turino Marketing + Connections.

You’ve missed the live interactive web broadcast presentations that were made on June 23rd and June 30th. But you can get — for a limited time only — access to the pre-recorded versions of these programs without the live interruptions and asides that occurred during the live sessions. You can get access to the pristine, uninterrupted sessions that were recorded prior to the live session.

Part one in the first 28-minute recording covers optimizing your header and profile images; choosing the right title (including SEO keywords so you can be found first); creating and placing the all-important summary section and much, much more.

Part two shows you how to take maximum advantage of media links — and in which sections of your profile you can place them for maximum impact — along with publications, organizations, awards, posts (including what kinds, when and how often) — and getting and using your LinkedIn profile badge. It concludes with an all-important discussion of organizing your profile sections for maximum effectiveness — information you won’t get anywhere else!

The cost for the two live interactive sessions was $49. You won’t get a chance to ask questions in real time with the pre-recorded versions, so I’ve reduced the price for them to only $27.95 so that you can get this must-have valuable information NOW. Find out how you can make your LinkedIn profile sizzle by investing the small price and an hour of your time to learn to do just that.

You’ll get immediate access to both videos and you’ll be able to watch them as often as you’d like so that you don’t have to do all the profile work you’ll want to do all at one time. You’ll also get a pdf copy of all of the slides used in both presentations so that you can make notes specific to the sections of your profile that need the most attention.

Let’s get you started on your way to an all-star LinkedIn profile that will help you avoid missing out on valuable contacts and connections, get extra business, stop missing out on potentially lucrative new opportunities and avoid being left behind by your competition. CLICK HERE to get your course video links and pdf file delivered to you via email ASAP.

There’s no risk to you with our 7-day satisfaction guarantee. If you don’t think the course is worth the price we’ll refund your money. And you can keep the pdf file with the copies of the slides as our way of saying “Thank you!” for your business. So don’t wait! CLICK HERE NOW to order and begin creating your ideal LinkedIn profile.

You have everything to gain and nothing to lose!

February 5, 2016February 5, 2016

Sharpen Your Networking Skills

Sharpen your networking skills with this brand new online course!

Networking Course Graphic with Link

You may have seen the links on my website to some short tutorials on networking. And I hope you’ve had a chance to watch the Networking Nuggets™ series on YouTube. But you haven’t seen anything like this new course on networking!

Have you been told that you need to “network” in order to build your business or find a new, better job? Have you been networking with less success than you’d like to achieve?

Are you unsure about the what, where, why and how of networking effectively?

When you take this course you will learn the things you need to know to really make business networking really work for you.

We cover goals, attitude, and tools and talk about what you need to do after a networking event to maximize your return on investment from participating in business networking events.

Is this course for you? It is if you fit one of these descriptions:

Networking novices who’d like to become effective networkers
Experienced networkers who’d like to have new material to use
Marketing people, sales people, small business owners, public relations agents
Anyone wondering about the what, why, how and where of networking

Will you get what you need from this course? You will if you’d like to:

Watch 7 lectures with 40 minutes of video content and downloadable slides!
Learn how to decide whether networking events should be part of your marketing strategy mix
Be able to choose which networking events have the highest value for you
Participate with maximum effectiveness in networking events
Gain the most long-term results from your networking activities

I urge you to Enroll NOW! to take your business networking activities up to the next level!

Want even more information? Watch the Introduction section or visit https://jonturino.com/jons-courses/ for more information and a link that will letter you preview the entire course.

Order the new Networking Necessities, Niceties and No-Nos online course NOW! It has a 30-day money-back guarantee so your risk is absolutely zero!

Thank you for reading and please do share this post with your friends who network as part of their marketing strategy mix. They’ll thank you for it!

Forward

January 17, 2016March 11, 2016

Check Out the New Networking Nuggets Series

New Networking Nuggets Video Series

I’ve just added a new series of short (1-2 minute) videos named Networking Nuggets, complete with graphics showing the key points for each nugget, on the topic of networking. The first ten of these vignettes are now up and available now on YouTube!

In the Networking Nuggets series you’ll find tips on getting together physically, making sure your business card is up to snuff, letting people know who you are, how to be better connected, how not to be a networking “sinner,” how to become a super networker and several other topics. And, depending on their popularity, there will be more — perhaps even many more! — to come.

You can find this new Networking Nuggets series on YouTube at the following links:

Networking Nuggets #1 – How To Get Together, Away From The Computer https://youtu.be/Yw7_U7fNPXg

Networking Nugget #2 – How To Make Sure Your Business Card is Networking Ready https://youtu.be/GsJxZwrrjhU

Networking Nugget #3 – How To Let People Know Who You Are
https://youtu.be/lVIUVS4ibN0

Networking Nugget #4 – How To Be Better Connected
https://youtu.be/ju2ovLj3uhI

Networking Nugget #5 – How Not To Be A Networking Sinner
https://youtu.be/fmamX9twtD4

Networking Nugget #6 – How To Be A Super Networker
https://youtu.be/xIplGYtGDoE

Networking Nugget #7 – How To Conquer Your Fear Of Speaking At Networking Events https://youtu.be/0vmMX08nnmk

Networking Nugget #8 – How To Make The Most Of Networking Events
https://youtu.be/P-Ajxz_xkMo

Networking Nugget #9 – How To Use Some Interesting Networking Technigues
https://youtu.be/yhf6rkgFtBQ

Networking Nugget #10 – How Not To Feel Awkward At Networking Events https://youtu.be/1Gh8WrUh-1I

I hope you enjoy these first ten short videos and find them useful. And please do share them freely with your friends and colleagues. Thanks!

Want help with your networking activities? Hone your skill by taking the Business Networking Necessities, Niceties and No-Nos course on YesCourse.com.

Want even more help? Get one-on-one consulting from the master networker of Portland: Jon Turino!

Networking Consult Image

You can actually book a session online using jonturino/youcanbook.me. The cost is only $65 per session.

You’ll get personalized advice on why you might want to consider networking, where to network, who to network with and how to network most effectively — including the critical follow-up steps! Book your session today!

Please share this post with your friends and colleagues in your networking world! Thanks!

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November 24, 2015

November 23rd Monday Marketing Minutes

The third episode of Monday Marketing Minutes™ was broadcast live via YouTube using Google+ Hangouts On Air.

Here’s a summary of the tips and advice that were included in this episode. You can click on the image above to watch the replay on YouTube at your convenience. And if you have marketing questions you’d like answered you can always send them to me at jon@jonturino.com for inclusion in a future episode of Monday Marketing Minutes.
The tips presented during the November 23rd, 2015, episode have to do with measuring your marketing. If you can’t measure something it is virtually impossible to improve it so measuring and monitoring are part of the cohesive and comprehensive marketing plan mentioned in the November 16th episode.

There are a great many tools available to you on your website and social media platforms, like Google Analytics, Facebook Insights and LinkedIn Statistics and they will work best if you plan your landing pages to take advantage of them.

The idea is to monitor your statistics to see what is working the best and use that information to do more of what works and less of what doesn’t work. It’s not rocket science but it can make a huge difference in the level of success that your marketing campaigns achieve.

The advice presented during this episode dealt with considering the use of the Power of Free as a marketing strategy or tactic. You can use free things to build interest, build credibility and awareness and even to increase the size of your audience.

Think about it. The bakery that provides free samples sells a lot more muffins or cupcakes or pies or cakes than the one down the street that doesn’t offer them. Free trials are a great way to get people “hooked” on your product so that they will later convert to a version for which you get paid. The same goes for so-called “basic” accounts that give you some, but not all, of the full feature set of the product. These things work and they don’t have to cost a lot of money.

Today’s episode was the first broadcast to include a guest presenter — Mr. Leon Henry from WebStep in the U.K. Leon is a marketing and social media consultant who helps his clients similarly to what I do for mine.

We also had three questions from an audience member, Nana Bellerud, on the topic of business networking and those were addressed during the audience question portion of the program.

You can watch the replay of the complete broadcast here. Enjoy and please do remember to send me your questions for future episodes of Monday Marketing Minutes. You’ll find links to all past and future episodes HERE.

And, as always, please do contact me if you’d like help with your marketing plans, strategies, and tactics. I’d love to be of service to you in building your business through better marketing.

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November 24, 2015November 24, 2015

November 16th Monday Marketing Minutes

The second episode of Monday Marketing Minutes™ was broadcast live via YouTube using Google+ Hangouts On Air.

The tips presented during the November 16th, 2015, episode had to do with understanding that marketing is a process and not an event. Your marketing strategy and tactics need to be well planned in advance of the execution of your plan.

The plan itself must be cohesive if it is to be maximally successful. That means that all of the underlying strategies, tactics, messages and media selection must tie together and have a common look and feel. This applies as well to online marketing via social media and the design of websites and landing pages. The plan must also be comprehensive, covering all the bases in terms of media and messaging.

I also spoke about remembering that marketing involves everyone in the company from corporate management to customer service personnel — including every employee — and not just the marketing department.

The advice presented during this episode dealt with remembering WHY people buy: based on emotions and supported by logic. The emotions can fall into many categories, including being fed or driven by necessity, need, want, desire or ego. So when the messages are crafted they need to trigger the buying impulses based on the emotions you think will be strongest for your product or service.

I used some slides from my Probiotic Marketing™ presentation/infographic to illustrate these points. People buy things — or do anything else for that matter — based on Maslow’s Hierarchy of Needs. Thus, you need to craft your message to match the level of need — physiological, safety, love/belonging, esteem and the self-actualization levels — if you are to be successful. The three slides that followed in the broadcast were used to illustrate these points.

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November 24, 2015November 24, 2015

November 9th Monday Marketing Minutes

The first episode of Monday Marketing Minutes™ was broadcast live via YouTube using Google+ Hangouts On Air.

The tips presented during the November 9th, 2015, episode had to do with analyzing your current customer base so that you can find out who your best customers are and why they are your best customers. With this information in hand, you can then craft a strategy to find more customers like them from other sources.

Knowing who your best customers are, what they are buying and, perhaps most importantly, why they are buying is critical to identifying places to locate additional members of your most successful target markets, crafting messages that will resonate with those prospects the way your current messaging is working with your current top customers and using the right media for reaching new audiences containing prospects who best fit your target customer profile.

The advice presented during this episode dealt with the message development step in crafting the most effective messages — messages that not only appeal to the logic the customer uses to justify purchasing what you are selling but also to the emotions — the belly — that trigger the buying impulse. Both elements must usually be present to motivate an immediate purchase.

It’s also critical to understand WHY people buy things in order to craft the right message for them. Eliminating a problem or alleviating pain is often a good strategy, depending on the product or service being offered. Other good inducements include reducing fear of loss, desire for gain, the need for comfort and convenience, the satisfaction of emotional needs and the creation of a better lifestyle or life condition.

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July 11, 2013July 17, 2013

Horses, H2O and Humans

Horses, H₂O and Humans

It’s been a while since I’ve posted a rant in this space. I’ve been inspired by Alex at Heyo and Derek at Social Triggers and even my buddy Jake at Embark Marketing. So here goes.

Cowboys used to say that you could lead a horse to water but that you couldn’t make him drink any. So the horses that wouldn’t drink any died. Which reinforced the cowboys’ belief that horses offered water that they wouldn’t drink were really stupid and thus deserved to die.

If you were offered water, would you drink it? I don’t mean Evian or Nestle or some other fancy water that you pay far too much for. I mean good old-fashioned water say from a tap in your kitchen. Or, if you are old enough to remember doing it, from the front end of the garden hose, after letting the water run for a while, of course, so that it was nice and cold and didn’t taste like rubber?

You probably might answer those questions with reservations. It would probably have something to do with whether or not you were thirsty at the time, right? But what if you weren’t thirsty at the time and a few minutes later your water supply was cut off by some catastrophe? Would you last as long as you might if you had drunk the water even if you weren’t in desperate need of it at the time?

Knowledge is like that. You might not think you need it when it is offered. But when disaster or drought strikes, you surely could have used it after your refusal to drink from the cup when you didn’t think you needed it, couldn’t you? How do you know when a piece of knowledge, a piece of expertise, a piece of experience or some advice on avoiding a mistake will be a critical element in shaping your future and the future of whatever endeavors you are engaged in?

I’ve been offering my knowledge to you for well over a year now. Many of you have taken advantage of it, particularly the free stuff, including the website resources list, the calendar of events, my monthly newsletter and maybe even these blog posts. And I’m thankful that my efforts to provide value for you are appreciated at some level and that you are finding them useful.

I have to say, however, that sometimes my efforts to bring knowledge to you so that you will have it in your time of need seem to be unappreciated or ignored. Not always, but sometimes. I did The A to Z Blog Book. $24.95 on Amazon, now $9.95 on Kindle and $20 if you get one from me personally, autographed or not. Several hundred ordered it during the free promo period on Kindle. Two were kind enough to write reviews, and very nice ones at that.

I just did the Probiotic Marketing Infographic. OK, the name is funny because it is a take-off on the TV commercials touting prebiotics, probiotics and other “features” of yogurt. Clearly a borrowed interest kind of name, to which I don’t normally resort, but an infographic filled with tremendously valuable information on how best to market what you sell to the most likely prospects in the most effective way in any case.

I’ve been promoting these things heavily on Google+, Facebook and Linkedin. A few of you are drinking in the knowledge offerings, and many of you are complimenting them with “likes,” but not nearly enough of you to justify the effort that it takes to lead you to the water. It reminds me of the cartoon showing an Indian chief ignoring a Gattling gun salesman because he was too busy fighting a battle with bows and arrows. You’ve seen the cartoon. And you’ve thought: what an idiot. But have you looked at, let alone taken advantage of the knowledge offers in The A to Z Blog Book or the Probiotic Marketing Infographic? Not according to my Google analytics! So what does that make you?

How much is a good idea worth if it increases your sales, bumps up your profits or helps you stay in business? How much is being prepared in advance worth? I have bunches of stories about how a few ounces of prevention can save tons of time, effort, money and grief. But you have to make the effort and the investment in learning these prevention techniques before you need them if they are to be of use to you.

Please give some thought to these issues. Buy The A to Z Blog Book in one form or another. Order the Probiotic Marketing Infographic. They don’t cost very much. And they contain the kind of information you really need and won’t find anywhere else in this world. Or be like the horse that is led to water and refuses to drink. It is your choice, and I hope you choose to drink in this valuable knowledge before you succumb to the results of not doing so.

As always, thanks for reading and please do bombard me with comments pro and con.

Scoop.it

Image credit: <a href=’http://www.123rf.com/photo_13261383_skinny-cowboy-horse-drinks-water-from-a-bucket-vector-illustration.html’>vipdesignusa / 123RF Stock Photo</a>

Great ideas ad for The A to Z BlogBook — Order Your Copy Today! Hard Copy $24.95 at https://www.createspace.com/4295924, Kindle e-book version for only $9.95 at http://www.amazon.com/dp/B00CZN4BA0