November 16th Monday Marketing Minutes
The second episode of Monday Marketing Minutes™ was broadcast live via YouTube using Google+ Hangouts On Air.
Here’s a summary of the tips and advice that were included in this episode. You can click on the image above to watch the replay on YouTube at your convenience. And if you have marketing questions you’d like answered you can always send them to me at firstname.lastname@example.org for inclusion in a future episode of Monday Marketing Minutes.
The tips presented during the November 16th, 2015, episode had to do with understanding that marketing is a process and not an event. Your marketing strategy and tactics need to be well planned in advance of the execution of your plan.
The plan itself must be cohesive if it is to be maximally successful. That means that all of the underlying strategies, tactics, messages and media selection must tie together and have a common look and feel. This applies as well to online marketing via social media and the design of websites and landing pages. The plan must also be comprehensive, covering all the bases in terms of media and messaging.
I also spoke about remembering that marketing involves everyone in the company from corporate management to customer service personnel — including every employee — and not just the marketing department.
The advice presented during this episode dealt with remembering WHY people buy: based on emotions and supported by logic. The emotions can fall into many categories, including being fed or driven by necessity, need, want, desire or ego. So when the messages are crafted they need to trigger the buying impulses based on the emotions you think will be strongest for your product or service.
I used some slides from my Probiotic Marketing™ presentation/infographic to illustrate these points. People buy things — or do anything else for that matter — based on Maslow’s Hierarchy of Needs. Thus, you need to craft your message to match the level of need — physiological, safety, love/belonging, esteem and the self-actualization levels — if you are to be successful. The three slides that followed in the broadcast were used to illustrate these points.
You can watch the replay of the complete broadcast here. Enjoy and please do remember to send me your questions for future episodes of Monday Marketing Minutes. You’ll find links to all past and future episodes HERE.