November 23rd Monday Marketing Minutes

The third episode of Monday Marketing Minutes™ was broadcast live via YouTube using Google+ Hangouts On Air.

Here’s a summary of the tips and advice that were included in this episode. You can click on the image above to watch the replay on YouTube at your convenience. And if you have marketing questions you’d like answered you can always send them to me at jon@jonturino.com for inclusion in a future episode of Monday Marketing Minutes.
The tips presented during the November 23rd, 2015, episode have to do with measuring your marketing. If you can’t measure something it is virtually impossible to improve it so measuring and monitoring are part of the cohesive and comprehensive marketing plan mentioned in the November 16th episode.

There are a great many tools available to you on your website and social media platforms, like Google Analytics, Facebook Insights and LinkedIn Statistics and they will work best if you plan your landing pages to take advantage of them.

The idea is to monitor your statistics to see what is working the best and use that information to do more of what works and less of what doesn’t work. It’s not rocket science but it can make a huge difference in the level of success that your marketing campaigns achieve.

The advice presented during this episode dealt with considering the use of the Power of Free as a marketing strategy or tactic. You can use free things to build interest, build credibility and awareness and even to increase the size of your audience.

Think about it. The bakery that provides free samples sells a lot more muffins or cupcakes or pies or cakes than the one down the street that doesn’t offer them. Free trials are a great way to get people “hooked” on your product so that they will later convert to a version for which you get paid. The same goes for so-called “basic” accounts that give you some, but not all, of the full feature set of the product. These things work and they don’t have to cost a lot of money.

Today’s episode was the first broadcast to include a guest presenter — Mr. Leon Henry from WebStep in the U.K. Leon is a marketing and social media consultant who helps his clients similarly to what I do for mine.

We also had three questions from an audience member, Nana Bellerud, on the topic of business networking and those were addressed during the audience question portion of the program.

You can watch the replay of the complete broadcast here. Enjoy and please do remember to send me your questions for future episodes of Monday Marketing Minutes. You’ll find links to all past and future episodes HERE.

And, as always, please do contact me if you’d like help with your marketing plans, strategies, and tactics. I’d love to be of service to you in building your business through better marketing.

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November 24, 2015November 24, 2015

November 16th Monday Marketing Minutes

The second episode of Monday Marketing Minutes™ was broadcast live via YouTube using Google+ Hangouts On Air.

The tips presented during the November 16th, 2015, episode had to do with understanding that marketing is a process and not an event. Your marketing strategy and tactics need to be well planned in advance of the execution of your plan.

The plan itself must be cohesive if it is to be maximally successful. That means that all of the underlying strategies, tactics, messages and media selection must tie together and have a common look and feel. This applies as well to online marketing via social media and the design of websites and landing pages. The plan must also be comprehensive, covering all the bases in terms of media and messaging.

I also spoke about remembering that marketing involves everyone in the company from corporate management to customer service personnel — including every employee — and not just the marketing department.

The advice presented during this episode dealt with remembering WHY people buy: based on emotions and supported by logic. The emotions can fall into many categories, including being fed or driven by necessity, need, want, desire or ego. So when the messages are crafted they need to trigger the buying impulses based on the emotions you think will be strongest for your product or service.

I used some slides from my Probiotic Marketing™ presentation/infographic to illustrate these points. People buy things — or do anything else for that matter — based on Maslow’s Hierarchy of Needs. Thus, you need to craft your message to match the level of need — physiological, safety, love/belonging, esteem and the self-actualization levels — if you are to be successful. The three slides that followed in the broadcast were used to illustrate these points.

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November 24, 2015November 24, 2015

November 9th Monday Marketing Minutes

The first episode of Monday Marketing Minutes™ was broadcast live via YouTube using Google+ Hangouts On Air.

The tips presented during the November 9th, 2015, episode had to do with analyzing your current customer base so that you can find out who your best customers are and why they are your best customers. With this information in hand, you can then craft a strategy to find more customers like them from other sources.

Knowing who your best customers are, what they are buying and, perhaps most importantly, why they are buying is critical to identifying places to locate additional members of your most successful target markets, crafting messages that will resonate with those prospects the way your current messaging is working with your current top customers and using the right media for reaching new audiences containing prospects who best fit your target customer profile.

The advice presented during this episode dealt with the message development step in crafting the most effective messages — messages that not only appeal to the logic the customer uses to justify purchasing what you are selling but also to the emotions — the belly — that trigger the buying impulse. Both elements must usually be present to motivate an immediate purchase.

It’s also critical to understand WHY people buy things in order to craft the right message for them. Eliminating a problem or alleviating pain is often a good strategy, depending on the product or service being offered. Other good inducements include reducing fear of loss, desire for gain, the need for comfort and convenience, the satisfaction of emotional needs and the creation of a better lifestyle or life condition.

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October 12, 2015

What Can I Do For You?

How can I help you? How may I be of service? What might you need that would make your life easier, more productive, more profitable or more fun? What keeps you awake at night?

These are the kinds of open-ended questions that are designed to get to the root cause of a person’s needs, wants and desires so that you can help them — either personally, professionally or with your business product or service.

Years ago, when I was selling pianos and electronic organs in my father’s music store I learned the value of open-ended questions. If, for example, you ask someone “Can I help you?” there are multiple possible answers other than the “Yes” that you are looking for. “No,” “Not now,” and “I’m fine” come to mind.

Not very conducive to furthering the conversation — or the sales process. And if you can’t “sell” someone you can’t help them. I am a believer in what is often called education based marketing. That means that I promote the idea that you provide enough up-front valuable information to your prospective clients or customers to establish yourself as a “trusted advisor” so that WHEN they need what you offer that they choose you.

My work in helping my clients identify their true target markets, crafting messages that will resonate with the people in those markets and selecting the right media for delivering those messages led me to develop an infographic call “Probiotic Marketing.” The name came from watching a TV commercial for yogurt of all things, but the idea is to get to the guts of the client. Yes, it’s a play on words, but hopefully one that will be remembered. And the “gist” of the method is illustrated in the three drawings below.

The idea is to map your messages about your product or service to the right levels in the hierarchy of needs and to craft those messages using words that will resonate with the emotional (e.g., gut level) level of the prospective buyer. Pretty simple. But not always easy.

When you think about your marketing it might be useful to consider how asking the right questions can help you learn to map your messages to your markets.

I hope you found this information helpful and I welcome your feedback.

April 1, 2015April 1, 2015

What Price Wisdom?

I am, at age 68, by many standards, old. I am, in many companies, unemployable. Because I am old. Because I am overqualified. Because I am worth more in compensation than young, inexperienced new people entering the job market will accept — although I’ll actually accept less than most companies think for the privilege of sharing my experience and earning a living wage.

That’s not to say that I am destitute. I have a satisfying career helping people — young, middle-aged and yes, even old, make the best choices in terms of their risk management and wealth accumulation strategies. For those who will listen. And there are not nearly enough of those. Far too many spend more time planning vacations instead of their financial futures.

Many young people today have never seen a telephone that required a wired connection. Many have never seen computer applications that used word commands instead of pointing devices. Virtually none remember the BETA vs. VHS video recording wars. They can’t even fathom that content wasn’t always streamed over their smartphones and tablets and once upon a time required physical media and equipment for playing it. And many who can text at multiple thumbstrokes per second can’t carry on an actual conversation with another person.

In “the olden days,” where multiple generations interacted in family and business situations, the wisdom of the “elders” was passed on to the younger generations so that mistakes could be avoided and so that past experience could be applied to new situations. But today’s “elders,” at least for the most part in the business world, are discarded and ignored. And thus their wisdom and experience is lost so that new generations are given the opportunity to make the same mistakes again and again.

Imagine, if you will, a situation where a finance VP decides that the sales people are making too much money and decides to cut their commission rates. If you look at the spreadsheet you’ll see that the savings in commission will make a big improvement to the bottom line. What you won’t see is how the top line will drop dramatically to offset any calculated gains and begin a downward spiral of the business. FYI, I lived this experience!

Who could predict that? The technology supported the decision. But experience tells us that this is faulty thinking. Uh Oh… What experience? There isn’t any. We got rid of that to “save” costs and “improve” productivity. We did that at the same time we eliminated human contact with clients and customers with new phone tree answering systems. Press 1 to…Press 2 to… Want a human? Sorry, that’s not an option.

Then there’s stuff the other way around. Us old folks, while having a lot of experience in a lot of things, don’t necessarily know that we need WiFi to use our tablet devices or to make sure that we’re not overcharged for smartphone data usage because we don’t know that we need to connect to it. We have the Internet, don’t we? What is this Wifi and why is my 4gLTE bill so high?

I heard a great suggestion at a networking meeting a couple of months ago. How about we put retirement homes next door to pre-schools and elementary schools? Imagine what the oldsters could teach the youngsters and vice versa! I’m computer literate for the most part, but I still have to call my sons for help with operating systems and website development tools. In the “old days” when we needed help with some newfangled electronic device, we called a teenager!

I guess the point of this diatribe is that I think it’s a shame, and a tremendous waste of talent, experience, and wisdom, to dump the old folks and bring in the (cheaper?) new folks. We need both! Too many CEOs listen to too many CFOs who put spreadsheets together based on inaccurate assumptions and build presentations to show how smart they are. And too many CEOs fall into the trap.

But they don’t care. They slash and burn the business and move on to the next one before anyone realizes what they’ve really done. With multi-million dollar bonuses — for being fired! — while thousands of workers lose their jobs, their pensions, and their dignity. What a travesty.

It doesn’t have to be this way, people. We can fix it. But it will take work, inspiration, and education. Will it happen quickly? Not in my experience. It took me 20 years to make Design for Test happen in the electronics industry. But I did it. The device you are using to read this is easier to test than it would have been had I not written a 77-page book in 1979 and “preached and teached” its tenets all over the world for two decades.

I changed the world and I think you can too. At the risk of seeming self-serving, I suggest you start by reading my new book Inspiration Now! It may give you some insight into why I think the way I do and to why you might want to ask yourself why you think the way you do. And whether or not you want to do anything about it..

Because you have that power, no matter what your age, profession, employment status or position in an organization. You have the power to change a great many things, not the least of which is your own set of visions, feelings and actions. No one can stop you from changing yourself. You don’t need anyone’s permission. You don’t need to do anything but decide that you will use your personal power to accomplish your personal dreams and goals. Because you can. You have that power.

Comments, compliments, brickbats and lambasts are all, of course, welcome as always. Thanks for reading.

Go to http://www.amazon.com/dp/B00RQT1BLK to order your copy of Inspiration Now!

January 2, 2015

My New Book for You – Inspiration Now!

I spent the month of December, 2014, working on a labor of love in the form of my newest book, Inspiration Now!

Inspiration Now! helps its readers define and implement their dreams and desires for personal and professional happiness and success. It explains the process of visualizing and planning to achieve results no matter what the goal. It talks about time and life management issues and explains how to develop practical, workable goals, strategies and tactics for achieving these objectives.

Filled with engaging stories from the author’s own personal experiences, the book illustrates the importance of practicing to gain the skills a person needs to succeed, provides hints for maximizing personal performance and talks about the importance of celebrating successes. Central to the book’s theme is the description of how to use visual image formation to make the reality you’d like to live actually happen.

It is in itself an inspiring book that will help the reader realize the “magic” provided by the advice and empower him or her to achieve whatever it is that they desire.

Here’s what some of the early reviewers had to say about Inspiration Now!

“LOVED the book!! “Inspiration Now!” is a must read for all who are interested in success, happiness, and making a difference in the world. This book has become my newest addition of books to read over and over again, along with other greats like “How to Win Friends and Influence People.” Very inspirational and thoughtful, the book is easy to read; Jon’s use of stories based on his own experiences make’s it quite entertaining.” — Becky Tengwall, Co-Founder, I Take The Lead

“I have always been honored to call Jon Turino a friend and mentor. His book should inspire all of us to follow our ‘Why.’ Thank you, Jon for the ‘kick in the rear.’” – JimTeasley, SendOutCards

“This book has helped me surge forward with my goals and my dreams. Thank you, Jon, for putting your words of wisdom and encouragement in this powerhouse of a book. This will be a ‘go to’ book when we stumble across our doubts, fears and uncertainties.” – Judith Lind, Portland, OR

“Whether you are building your own future or helping others with theirs, this book is a valuable tool for creating a vision that is authentic, powerful and meaningful.” –Stephanie Austin, CircleUpNetworking.com

“Does the world really need another motivational guide? Absolutely! Because for those of us who seek personal and professional growth, the simple daily habit of reading books just like this can be tremendously powerful. Jon Turino skillfully picks up the torch carried by the likes of Bob Proctor and Earl Nightingale before him, sharing lessons from his own achievements and providing tools and structure for his readers to discover and act on their own inspirations.” – David Baer, BaerOnMarketing.com

Inspiration Now! is available from Amazon.com athttps://www.createspace.com/5124589

You’ll find more inspiration per page in this book than anything you’ve read before. You’ll love the little, boxed bits of advice that appear throughout and you’ll experience a lifetime of wisdom condensed into a wonderfully easy-to-read book! This is an absolute gem of a book. A must read for sure! Click Here to order your copy now!

P.S.: Please SHARE this with those you know who could use a little Inspiration Now!

January 2, 2015March 11, 2016

Conquering Your Fears – Excerpt from Inspiration Now!

We need to work on conquering our fears. Dale Carnegie once said, “If you want to conquer your fears, don’t sit at home and think about them. Go out and get busy!” We’re talking again here about that bias for action I mentioned previously. It’s never too late to begin the process of becoming what you might become, or might have been if you had taken a different path, or might still become if you start on that path anew.

Let’s look at fears for a moment. Here’s a list of the most prevalent ones:

Fear of flying
Fear of public speaking
Fear of heights
Fear of the dark
Fear of intimacy
Fear of death
Fear of failure
Fear of rejection
Fear of spiders
Fear of commitment

My guess is that your list, if you are honest with yourself, will pretty well match, or at least include, most of the items on this list. I know mine does. Look where death comes in on the list – at number six! After five other fears that are completely non-lethal!

In my younger days, I loved flying. Never had an issue with it. Loved it. It was a great way to get to see new places and interact with new cultures. Plus in my younger days they had such things as non-stop flights, upgrade seats that actually existed. Plus food and drink during flights, free baggage handling (which was important to me when I had to carry three cartons full of seminar binders with me) and – critically important – a seat big enough so that your butt didn’t get numb in the first thirty minutes.

Fear of public speaking, on the other hand, was my number one. One of my mentors recognized that fear in me and was determined to eliminate it on the belief – correctly, it turns out – that if I was going to reach my full potential I had to become an accomplished professional public speaker. So he found a Call for Papers for a large upcoming trade conference called NEPCON – the National Electronic Packaging Convention – and helped me submit a proposal for a paper.

I did this only to make him happy, secure in the knowledge that my meager topic would never have a chance of garnering a spot in a very prestigious technical program. Ha! A month later I received an Authors Kit and a schedule for when the paper had to be print-ready and the slides had to be on hand for the presentation. Talk about panic!

I had help, though. There were writers at Xerox Data Systems where I worked and that department’s job was to help engineers like me put our ideas into words that others could understand. And there were some great graphics folks to make the slides I would use for the actual presentation (as this was pre-PowerPoint since the PC had yet to be invented.) My paper was entitled “Computer-Aided Troubleshooting on Automatic Module Testers.”

So I had slides and thought I was ready to go. Until my mentor told me that it was time to practice the presentation. All of a sudden this once purely technical project was taking on a very real life of its own. And in two weeks I was going to stand up in front of 300+ people to give my 20-minute talk.

We did the first run-throughs with small groups of people I knew. Then we did them with larger groups, including the design engineers who looked down on us manufacturing test engineers with disdain. But they weren’t the real public and I didn’t really put my heart and soul into the practice sessions. I was nervous. I stumbled. But I really didn’t think that it mattered much.

Presentation day duly arrived and I drove from Manhattan Beach (CA), where I lived, to the Anaheim Convention Center. After losing my breakfast between the house and the car, I finally got to my destination, grabbed my slides and headed for the rooms where the presentations were to be given. After throwing up again between the car and the building, I arrived to find that the conference program had an error in it. People were coming to hear me give a 20-minute talk entitled “Computer-Aided Troubleshooting on Atomic Module Testers.” Then they videotaped me and made me watch it and I almost died. There was no way I was going to look that bad in front of 300+ strangers. I’d rather die first. So I started to practice in earnest. And after several sessions with dozens of people I had stopped stumbling and was a far less nervous presenter. I was determined to do myself and my company proud.

So here I am on my maiden public speaking voyage with a whole lot of people waiting breathlessly for me, a 20-something in a short sleeved shirt and a narrow tie, to expound something atomic, not something automatic.

I learned then the value of humor in opening a presentation and in asking for audience participation in the form of answering a question right at the beginning of a talk. And I somehow got through my twenty minutes and even fielded a couple of questions before gratefully making my escape.

It turns out that there were several people from Corporate in the audience that day and the feedback they provided to my boss (mentor) was extraordinarily positive. They said that I had diffused the error in the program effectively and with humor, that I clearly know my material and that I had indeed been a credit to the organization.

But I don’t throw up anymore in parking lots on my way to giving them. What changed?I still get nervous before a talk. But not so as to be paralyzed by it. And I hope I never lose that little bit of nervousness that sets me up to do my best – every time.

This post is taken from Chapter 5 of my new book “Inspiration Now!” It is available athttps://www.createspace.com/5124589. Order your copy now.

January 2, 2015March 11, 2016

A Story About A Book circa 1978 – From Inspiration Now!

A Story About A Book circa 1978

I wrote a 77-page book over a single weekend in 1978. I decided to self-publish it. This was long before print-on-demand and e-books for those of you who may not be old enough to remember when you took a typed – not word processed – manuscript to your local printer and had him make your first print run. And you went to VeloBind to get covers and binding strips and even punching and binding machines.

I had the book printed on very nice paper and the hard cover was a walnut veneer with gold printing. Very good looking and conveying very high quality. The book was titled “Design for Testability” and I priced it at $95. That’s $95 in 1978 dollars, which today would be roughly $347. For a 77-page book in 8-1/2” x 11” format.

Everyone said that I was crazy to ever expect to sell any of these books. But I was convinced based on experience that there was a knowledge vacuum on this topic that I could fill. So I bought a full-page ad in Electronics Test magazine for $1,800 (which today would cost $6,500).

And I sold a few books. About half as many as needed to pay for the ad. But I ran the ad again the following month and sold 3 times as many books as I needed to pay for the ad. I was now on the way to profitability, even with a $10 ($36.50) cost of goods sold. And sales kept increasing.

God, it was fun to get the mail every day. Orders with checks attached. Names of book buyers who obviously had a significant problem to get their companies to spend that amount of money for a book. Going to the garage to punch, bind and put the covers on those books was a labor of love.

Not six months after that first book was sold I was in the seminar business teaching design for testability to all of the major electronics manufacturers in the United States. My little book had become “The Bible” of design for testability. And it remained that way for over ten years.

Why do I tell you this story? Only to point out that what I’m about to say to you in this book is not fiction. Nor is it wishful thinking. It is a compendium of thoughts, beliefs, and processes that are proven to work. Because they have worked for me and, properly applied, they will work for you.

This story comes from Chapter 1 of “Inspiration Now!” It is available at https://www.createspace.com/5124589. Order your copy now.

August 7, 2013August 7, 2013

Praise for a Faucet Maker

About a dozen years ago my spouse and I remodeled the kitchen in our condominium. We bought a beautiful Moen faucet for the sink and have been very happy with it until recently when the little rubber piece on top of the extensible spout that covers the stream vs. spray mode began to wear out. Still worked OK, of course, but it didn’t look “pretty” anymore. So I was tasked with solving this problem.

To the web I went for the Moen website. One click to get to kitchen faucets. Another click to browse by collection. A quick scroll to find the Extensa model number. Then to Replacement Parts for an excellent pictorial illustration of the faucet parts. But not down to the little grey gasket. Only to the whole spout. Hmm. Copy the spout part number from the illustration, paste it into the Part Number box and, viola, the $44.05 pullout spout is ready to be added to my cart for purchase.

Trouble is, though, I don’t need a whole new spout for $44.05. I only need a rubber gasket to replace the one that is worn on my otherwise perfectly good spout. So to the Contact Us tab for a phone number, which was toll free, and then a phone menu that was mercifully clear and short with only a few minutes wait for a human being to whom I described my situation.

The customer service rep asked me for the faucet model number, which I had written down. She asked me a couple of questions about the faucet, including the location of the logo and the color of the spout and then asked me for my name, address, zip code and email address. When I inquired as to why she needed this information to answer my question about whether or not I could buy just the gasket I was informed that she needed the information to ship me, without cost, a new spout since the gasket was not a user replaceable item and since the faucet is guaranteed for life. She then asked if delivery within 5-7 days was OK or if I needed it sooner, in which case I would have to pay for expedited shipping.

I was, frankly, blown away by this kind of warranty and this kind of service. She asked me if there was anything else she could do for me and told me that I’d receive an email confirming my order for the replacement spout. And that promised email was in my inbox before I even hung up the phone.

Why am I telling you this story? Because I think it’s high time we tell as many people as possible about good customer service as we usually tell people about bad customer service. You see the horror stories all over the Internet. Complaints about never being able to speak to a human being. Complaints about things failing one day after the warranty expires. Complaints about rude customer service representatives.

Don’t you tell as many people as possible about your unsatisfactory customer service experiences and maybe tell one or two, if you even tell anyone, about the good ones? How will the companies with bad customer service improve if we consumers don’t provide them with examples of what good customer service looks, sounds and feels like? We need to publicize the companies that do it right and, in my humble opinion, Moen gets a grade of “A+” for their policies, procedures and people.

In writing this article I went back to the Moen website and noticed their tagline: “Buy it for looks. Buy it for life.®” And I guess they really mean it based on the way they walked the talk with me. I know that if I ever have to buy another faucet, or recommend one to someone else, you can bet that a Moen product will be high on the list.

There may be other faucet makers who do as good a job as Moen. I just don’t have any personal experience on which to base an opinion pro or con so I can’t comment with any knowledge about them. But if I ever do have a good experience with another company like the one I had with Moen I promise to publicize it as well.

Do you have example of things you are especially pleased about? Or about outstanding customer service experiences? Please share them and ask others to do so as well. Thanks for reading.

Scoop.it

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July 18, 2013July 22, 2013

Ewwww! Gross!! — Marketing the Unmarketable

Ewwww! Gross!! – Marketing the Unmarketable

Karen Rice from Myrtle Beach, SC, posted the graphic you see to the left a few days ago. Here’s a snapshot of the conversation as a result of her post:

Jon Turino: Wrong question! Whose brand are you buying? Why? Strength? Softness? Economy? Some other reason? Get it together at http://jonturino.com/probiotic-infographic/ Enjoy!

Monday at 10:32pm, Kathleen O’Mara: I don’t want to know! LOL

Monday at 10:44pm, Kim Henson: I would have never thought of all that, Jon Turino. Guess that’s why you market and I write.

17 hours ago, Kim Henson: Me either, Kathleen O’Mara. Gross.

17 hours ago, Jon Turino: I wouldn’t want to be the marketer for this product either. But the people who are have come up with the bears who (1) shouldn’t use so much and (2) won’t end up with traces on their behinds, the “Enjoy the Go” campaign, using quarters to illustrate strength (with blue water), etc. Now let’s talk about probiotics and gluten free and how they can make your experience in the WC so much more enjoyable that you’ll sing and dance about it on national TV. For more of my “humor” get a copy of http://jonturino.com/packages-pricing/the-a-to-z-blog-book-jon-turino-on-amazon-and-kindle/ . There are 26 articles in it that we can chat about.

14 hours ago, Susan Baiden Chestnut: This one makes me go Hmmm!

9 hours ago, Kim Henson: Susan Baiden Chestnut, it makes me go Ewwww! Lol.

Thus I found the title for this post. And I got to thinking: What other products are really tough to market?

How about hemorrhoid creams?

How about medicines for adult rash?

There’s a new TV campaign for men who leak a little after peeing whose tagline is “Protect your manhood.”

And pads for women who might leak a little when they laugh too hard, or cough, or are having their periods have been on the market for years.

Then there are adult diapers for both sexes.

Have I missed anything yet?

These are not generally the kinds of products that people talk about at social gatherings or business networking meetings, folks! They are normally quietly discussed between close friends to whom one trusts a seemingly or potentially embarrassing secret while looking for advice. And, like toilet paper, each has its own features and benefits when it comes to solving the problem – relieving the pain – associated with the condition.

I don’t know how much money advertisers spend on promoting toilet paper but it’s in the multiple millions of dollars per year. As are the expenditures for the other products mentioned above and illustrated in this post.

So what’s my point?

My point is that while everybody buys these things, the ones that get bought most often are the ones that are marketed most successfully. Just because everyone needs it and uses it doesn’t mean that you can expect to sell it without marketing.

If it can’t be found by the consumer or if your brand for your bottom is not “top of mind” when the need to buy it arises then you simply won’t have a viable business.

So let’s give a “hat’s off” – or a “bottoms up” – to the very creative folks who find new ways to market the unmentionables. And please give me a call if you need help marketing your product or service.

As always, thanks for reading and please do make time to comment pro or con.

Scoop.it