4 critical questions about your current LinkedIn profile

When was the last time you paid attention to your current LinkedIn profile? Was it when you first put it up many months or years ago? Has it been stagnant? Is it out of date? Your LinkedIn profile can be a valuable asset in helping you achieve your personal and business goals. So take a few minutes to answer these 4 critical questions about your current LinkedIn profile:

Are you missing out on valuable contacts and connections because your profile doesn’t stand out from your competition?

2. Could you use the extra business that an all-star class profile could help you bring in?

3. Do you know what opportunities you may be missing because you have a less-than-optimal profile?

4. Are you being left out of potentially lucrative new jobs or new business ventures?

The answers to these questions should be (1) NO, (2) YES, (3) YES, and (4) NO!

Do you want a profile that will let you get the right answers? And the valuable contacts and connections? And the extra business? Without the lost opportunity cost? And without missing out on potentially lucrative new opportunities?

If so, invest an hour in yourself, your profile and your success on LinkedIn by learning – and applying! – the 30+ things you must know to create an all-star class profile.

You can find lots of information on the basics of building a mediocre or even an adequate LinkedIn profile in hundreds of places. But you can only get the information that will give you the right answers you need to create and all-star profile in one place: the 2-part Building Your Ideal LinkedIn Profile recordings produced by LinkedIn All-Star and Sophisticated LinkedIn Marketer Jon Turino, CEO of Jon Turino Marketing + Connections.

You’ve missed the live interactive web broadcast presentations that were made on June 23rd and June 30th. But you can get — for a limited time only — access to the pre-recorded versions of these programs without the live interruptions and asides that occurred during the live sessions. You can get access to the pristine, uninterrupted sessions that were recorded prior to the live session.

Part one in the first 28-minute recording covers optimizing your header and profile images; choosing the right title (including SEO keywords so you can be found first); creating and placing the all-important summary section and much, much more.

Part two shows you how to take maximum advantage of media links — and in which sections of your profile you can place them for maximum impact — along with publications, organizations, awards, posts (including what kinds, when and how often) — and getting and using your LinkedIn profile badge. It concludes with an all-important discussion of organizing your profile sections for maximum effectiveness — information you won’t get anywhere else!

The cost for the two live interactive sessions was $49. You won’t get a chance to ask questions in real time with the pre-recorded versions, so I’ve reduced the price for them to only $27.95 so that you can get this must-have valuable information NOW. Find out how you can make your LinkedIn profile sizzle by investing the small price and an hour of your time to learn to do just that.

You’ll get immediate access to both videos and you’ll be able to watch them as often as you’d like so that you don’t have to do all the profile work you’ll want to do all at one time. You’ll also get a pdf copy of all of the slides used in both presentations so that you can make notes specific to the sections of your profile that need the most attention.

Let’s get you started on your way to an all-star LinkedIn profile that will help you avoid missing out on valuable contacts and connections, get extra business, stop missing out on potentially lucrative new opportunities and avoid being left behind by your competition. CLICK HERE to get your course video links and pdf file delivered to you via email ASAP.

There’s no risk to you with our 7-day satisfaction guarantee. If you don’t think the course is worth the price we’ll refund your money. And you can keep the pdf file with the copies of the slides as our way of saying “Thank you!” for your business. So don’t wait! CLICK HERE NOW to order and begin creating your ideal LinkedIn profile.

You have everything to gain and nothing to lose!

December 4, 2012June 3, 2013

Elements of a Marketing Plan — 3

I’m going to continue posting the materials from my Udemy.com online course entitled The Marketing Plan Seminar in 2013 so that my followers can get a feel for the kind of work that I can do for them on a consulting basis. If you can’t wait for the installments to be posted you can order the complete course at http://udemy.com/The-Marketing-Plan-Seminar at any time. In the mean time, I hope you will enjoy each small installment and please do give me a call if doing so triggers something for you where I can be of help with an Instant Strategy Session or working with you longer term with the Monthly Mentoring Mode. Enjoy!

While we need to answer the first three questions on this slide, we really need to think about the fourth bullet — how will we convert leads to prospects to (new) customers and how will be both retain and convert new customers to repeat customers.

Elements of a Marketing Plan — 3

We’re really asking three questions here. Who are the real target markets we’re trying to reach, what messages that hopefully will resonate with these target markets are we trying to convey, and what is the best media to use to get those messages to those target markets in the best and most cost effective way.

Order the complete course today so that you’ll be ready for 2013 and won’t have to wait for the next twelve slides!

November 30, 2012November 30, 2012

Elements of a Marketing Plan — 1

I’m going to continue posting the materials from my Udemy.com online course entitled The Marketing Plan Seminar so that my followers can get a feel for the kind of work that I can do for them on a consulting basis. If you can’t wait for the installments to be posted you can order the complete course at http://udemy.com/The-Marketing-Plan-Seminar at any time. In the mean time, I hope you will enjoy each small installment and please do give me a call if doing so triggers something for you where I can be of help with an Instant Strategy Session or working with you longer term with the Monthly Mentoring Mode. Enjoy!

: This image goes with the accompanying video that is part of the online Marketing Plan Seminar. This is slide number 6.

This slide illustrates the first thing that you’ll want to do in developing your marketing plan: market research. Have a look and a listen to this one. The better your research the better your plan will be.

Elements of a Marketing Plan — 1

You’ll want to make sure that you take a real objective look at your markets — people who are really likely to be intersted in what you can supply. You’ll want to estimate the size of your market(s) and segment them into niches where appropriate. “Everyone” is not a well defined target market!

You also need to identify competitors, not only for your product or service but also for the overall dollars that are available from your prospective customers for your type of product or service. Look also at barriers to entry. How expensive is it to enter the market? What regulations or licenses could impact your entry into the market? And what about physical location needs and alternatives if you are considering a brick and mortar based business.

The more complete your research, the better your planning results will be. Don’t skimp on this step!

November 29, 2012December 14, 2012

The Marketing Plan Development Process Flow

: This image goes with the accompanying video that is part of the online Marketing Plan Seminar. This is slide number 5.

This slide illustrates the seven major steps in developing your overall marketing plan. There may be intermediate or sub-steps required during plan development but these are the major ones. Have a good look and a good listen to this one. It is critical to your marketing planning success.

As you can see from the diagram, it’s important to consider both external input — from customers and market and competitive research — as well as your own internal constraints. But don’t let internal constraints alone limit your thinking. There may be ways around them that you’ll come up with as you develop your initial thoughts and plans.

Once the preliminary analysis is complete it is time to kick around the pros and cons of each idea and home in on the actual recommendations that will be implemented as tactics in your overall marketing plan. And don’t forget to include the mechanisms to periodically measure the results of your strategy so that you can continously adjust and fine-tune it based on what’s working and what’s not working as well as you’d planned.

Scoop.it

November 27, 2012November 28, 2012

Why Have A Marketing Plan?

I’m going to continue posting the materials from my Udemy.com online course entitled The Marketing Plan Seminar so that my followers can get a feel for the kind of work that I can do for them on a consulting basis. If you can’t wait for the installments to be posted you can order the complete course at http://udemy.com/The-Marketing-Plan-Seminar. In the mean time, I hope you will enjoy each small installment and give me a call if doing so triggers something for you where I can be of help. Enjoy!

Why Have A Marketing Plan?

Why A Plan? — This image goes with the accompanying video that is part of the online Marketing Plan Seminar. This is slide number 4.

Here’s another question for you and this one is not rhetorical at all. It outlines why you really need to have a formal marketing plan. Have a look and a listen.

If you don’t have a plan it is nearly impossible to reach your goal successfully. Your plan supports your vision for your business and charts the path to lead you from where you are currently to where you want to be.

November 27, 2012November 27, 2012

Where Is Your Marketing Plan?

I’m going to start posting the materials from my Udemy.com online course entitled The Marketing Plan Seminar so that my followers can get a feel for the kind of work that I can do for them on a consulting basis. If you can’t wait for the installments to be posted you can order the complete course at http://udemy.com/The-Marketing-Plan-Seminar. In the mean time, I hope you will enjoy each small installment and give me a call if doing so triggers something for you where I can be of help. Enjoy!

Where Is Your Marketing Plan?

Here’s a bit of a rhetorical question for you. And in the accompanying video I explain what I mean by that. Have a look and a listen.

It really is critically important that your plan be formal and published. Formal makes it more concrete and publishing it so that others can see it, review it, question it or suggest improvements to it helps create buy-in and helps make you accountable for its implementation.

October 30, 2012February 5, 2013

The Marketing Seminar/Workshop – Encore Edition

The Marketing Seminar/Workshop – Table of Contents

A live encore presentation of The Marketing Seminar/Workshop will be held on January 24, 2013, in Northeast Portland. It has been produced and will be presented by Jon Turino, an award-winning speaker and one of Portland’s premier marketing strategy consultants. Here’s the Table of Contents for the session:

Helping Businesses Grow Through Better Marketing Strategies

Jon Turino Marketing Strategy Consultant Portland, OR

Our Agenda for Today
- A short presentation by Jon
- Workshop session
Where Is Your Marketing Plan?
Why a Plan?
The Process Flow
Elements of a Marketing Plan – 1
Elements of a Marketing Plan – 2
Elements of a Marketing Plan – 3
Who Are We Trying to Reach?
What Message(s) Are We Sending?
What Message(s) Are We Sending?
What Media Should We Use?
Social Media Considerations
Converting Leads to Customers
Other Elements to Consider
Other Tools in Your Arsenal
Your Networking World
Some Networking Tips
What’s In It For You?
Let’s Get You A Plan! – Workshop Session

Registration information will be forthcoming soon.

Link to Event Page with PayPal Registration Here.

August 9, 2012September 18, 2012

Some Results I’m Proud to Share

Today marked the first presentation of The Marketing Seminar/Workshop that I’ve been developing over the last couple of months. We had a small but diverse group — from telecom to radio to on-line learning to association management to interior design to multi-level marketing to web-based business-to-business and business-to-consumer networking to solar energy and more — and the session was, frankly, a smashing success.

You can see how the participants rated the session’s overall quality, the content, the speaker — me — and the materials, and what some of the participants who made comments on the evaluation forms had to say. I have to say that I’m pretty proud of these ratings and comments. And I extend my sincere thanks to all of the participants. They were great.

The Marketing Seminar/Workshop Infographic from Jon Turino Marketing + Connections

Today’s session was priced very inexpensively — $45 early bird/ $55 regular — so that there would be enough people to get a real feel for the successful development of the content and the materials. The next public session, which I’m planning for sometime in October, will be about twice today’s price. Why? Because it is worth it. And because I can’t make a living giving my expertise away at too low a cost.

Will the next session be worth that increased cost to you? I think if you look at the infographic embedded in this post you’ll agree that it is. If not, write to me and tell me so. I’d love to hear from you.

p.s.: If you don’t want to wait until the Fall to get the benefit of participating in this session, I do offer in-company versions. :-)