4 critical questions about your current LinkedIn profile

See What you MissedWhen was the last time you paid attention to your current LinkedIn profile? Was it when you first put it up many months or years ago? Has it been stagnant? Is it out of date? Your LinkedIn profile can be a valuable asset in helping you achieve your personal and business goals. So take a few minutes to answer these 4 critical questions about your current LinkedIn profile:

  1. Are you missing out on valuable contacts and connections because your profile doesn’t stand out from your competition?

2. Could you use the extra business that an all-star class profile could help you bring in?

3. Do you know what opportunities you may be missing because you have a less-than-optimal profile?

4. Are you being left out of potentially lucrative new jobs or new business ventures?

The answers to these questions should be (1) NO, (2) YES, (3) YES, and (4) NO!

Do you want a profile that will let you get the right answers? And the valuable contacts and connections? And the extra business? Without the lost opportunity cost? And without missing out on potentially lucrative new opportunities?

If so, invest an hour in yourself, your profile and your success on LinkedIn by learning – and applying! – the 30+ things you must know to create an all-star class profile.

You can find lots of information on the basics of building a mediocre or even an adequate LinkedIn profile in hundreds of places. But you can only get the information that will give you the right answers you need to create and all-star profile in one place: the 2-part Building Your Ideal LinkedIn Profile recordings produced by LinkedIn All-Star and  Sophisticated LinkedIn Marketer Jon Turino, CEO of Jon Turino Marketing + Connections.

You’ve missed the live interactive web broadcast presentations that were made on June 23rd and June 30th. But you can get — for a limited time only — access to the pre-recorded versions of these programs without the live interruptions and asides that occurred during the live sessions. You can get access to the pristine, uninterrupted sessions that were recorded prior to the live session.

Part one in the first 28-minute recording covers optimizing your header and profile images; choosing the right title (including SEO keywords so you can be found first); creating and placing the all-important summary section and much, much more.

Part two shows you how to take maximum advantage of media links — and in which sections of your profile you can place them for maximum impact — along with publications, organizations, awards, posts (including what kinds, when and how often) — and getting and using your LinkedIn profile badge. It concludes with an all-important discussion of organizing your profile sections for maximum effectiveness — information you won’t get anywhere else!

The cost for the two live interactive sessions was $49. You won’t get a chance to ask questions in real time with the pre-recorded versions, so I’ve reduced the price for them to only $27.95 so that you can get this must-have valuable information NOW.  Find out how you can make your LinkedIn profile sizzle by investing the small price and an hour of your time to learn to do just that.

You’ll get immediate access to both videos and you’ll be able to watch them as often as you’d like so that you don’t have to do all the profile work you’ll want to do all at one time. You’ll also get a pdf copy of all of the slides used in both presentations so that you can make notes specific to the sections of your profile that need the most attention.

Let’s get you started on your way to an all-star LinkedIn profile that will help you avoid missing out on valuable contacts and connections, get extra business, stop missing out on potentially lucrative new opportunities and avoid being left behind by your competition. CLICK HERE to get your course video links and pdf file delivered to you via email ASAP.

There’s no risk to you with our 7-day satisfaction guarantee. If you don’t think the course is worth the price we’ll refund your money. And you can keep the pdf file with the copies of the slides as our way of saying “Thank you!” for your business. So don’t wait! CLICK HERE NOW to order and begin creating your ideal LinkedIn profile.

You have everything to gain and nothing to lose!

7 More Reasons Not To Hire An Expert

7 More Reasons Not To Hire An Expert







It was three years ago this month that I wrote a post about Ten Reasons Not To Hire An Expert. I got to thinking today about that subject for some reason and thought I’d share some additional reasons with you.

  1. You are too smart to need any help from anyone. You know everything there is to know about every subject under the sun. There isn’t a question you can’t answer nor a topic you can’t expound upon with certainty. If it weren’t for the fact that I think that puts you into category seven below I would actually envy you.
  2. It would hurt your pride to admit that you could use some help. This is more of a male trait than a female trait. Not being willing to admit to being lost and not being willing to ask for directions is the epitome of this. So is refusing to read a user’s or instruction manual. How many things have you screwed up, broken or had to replace for this reason? Just remember: pride usually goeth before a fall.
  3. You can afford the time, effort and expense of doing things over again instead of doing them right the first time with a little help from someone who knows more about the task that needs doing than you do. Just think about the amount of wasted time, effort and expense, not to mention the long-term negative effects on your life, your business and even the environment from indulging in this strategy.
  4. You can’t afford it because you never budgeted for it. This is such a common problem with small businesses as to be almost epidemic. This one came from a friend of mine who is a CPA. It helps explain why so many small business owners are never able to scale their businesses to success.
  5. You don’t see why you should pay someone for sharing their expertise with you even if it will take away your pain and frustration and provide you with more time, energy and profits. If this is what you feel, why do you think someone should pay you for your product or service or time or labor or knowledge?
  6. You are too stubborn to accept help even when it doesn’t cost you anything directly. This is truly a cardinal sin in today’s world of the overwhelming availability of knowledge and expertise in virtually every field known to mankind. If you Google a subject and don’t get at least several pages of hits then I’d suggest you become the expert in that topic. When you see something offered that might help you, take advantage of it!
  7. You are too ignorant to know that you actually need help. This puts you into the category of unconscious incompetent and you have my sympathy. There are ways to become conscious of the areas in which you could use some help and then to act upon that new knowledge. Does that make sense?

You can read the original article, which was couched in far more polite language than I’ve used here. Or you can ignore it and dismiss this one as well. See reason number one above.

As always, your comments, compliments, brickbats and other non-profane thoughts and words are welcome.





Celebrate Your Successes

Slide43Celebrate Your Achievements & Successes

Don’t wait until you’ve reached your final goal to be proud of yourself. Be proud of every step you take toward reaching that goal.

You’ve read seven chapters. Congratulations! Give yourself a pat on the back. Do your “happy dance.” Take ten minutes to do something you really enjoy. Tell someone how proud you are of yourself. Give someone a hug (with their permission, of course!) and ask them if there is something you can do for them that will make them want to do their happy dance.

As important as it is to celebrate success, it is also important to analyze the not so successful things that inevitably occur in the course of your journey toward accomplishing your goals – of achieving your dreams and desires. Let’s deal with those. Bill Gates, the founder of Microsoft, is one of the most admired and one of the most hated people in the world. He says, “It’s fine to celebrate success, but it is more important to heed the lessons of failure.”

This from a guy who is responsible for the creation – and perpetuation – of the dreaded “blue screen of death,” where your work disappears for no apparent reason and can never be recovered! This from a guy who knows there will be bugs in his software and accepts that as an OK state of affairs. This from a guy whose virtual monopoly on business operating systems lets him ride roughshod over the people who have and continue to contribute to his billions of dollars of net worth.

Totally off-topic note:When you are working on something on your computer, make sure to use “CTRL+S” every few minutes! “CTRL+S” is your friend.

Don’t get me wrong here. I’m not bad-mouthing Bill Gates personally. Or event Microsoft (although I bet some of you do)! I’m not suggesting that we not learn from our setbacks and “failures” – a word I hate to use. Certainly we need to say to ourselves “OK, self, what can we learn from this less than optimally successful outcome? What can we do better next time?” Then we need to celebrate the success we did accomplish!

We actually did something that no one else has ever done. We made progress toward realizing our dreams and goals even if that progress was, in Bill Gates’ terminology, a “failure.” I like Mia Hamm’s advice much better: “Celebrate what you’ve accomplished, but raise the bar a little higher each time you succeed.”

Many of life’s “failures,” according to Thomas Edison, “are experienced by people who didn’t realize how close they were to success when they gave up.” Napoleon Hill agrees, saying “Most people have achieved their greatest success just one step beyond their greatest failure.”

Celebrate what you accomplish, but raise the bar each time you succeed. – Mahamm

Success doesn’t come easily as I’ve pointed out before. It’s kind of like reaching for heaven. You have to work to get there. So celebrate your accomplishments, no matter whether they are huge successes or, more likely, successful steps along your way to the ultimate goals.

If you aren’t sensing some common themes as you read this book then either I’ve done a less than adequate job of presenting them or you are really obtuse. J

Winston Churchill defined success as the ability to go from one failure to another with no loss of enthusiasm. Taken in the abstract, outside of any specific goals, success can be considered as the sum of small efforts, repeated day in and day out, that move us toward our ultimate objective.

You know you’re on the right track when you become uninterested in looking back.

How will you know that you are on the right track as you move toward your goals? For one thing, you will find yourself “in the zone” more often than not. You’ll find yourself visualizing the end result you are pursuing so vigorously that you’ll stop looking back and really concentrate more and more on looking forward. You’ll begin to adopt thinking patterns and action habits that will consistently propel you forward.

Celebrate the small successes as well as the large ones. A great life isn’t necessarily about great huge things. It’s about little things that can make a big difference.

When your self-doubter begins to try to undermine what it is you are doing to achieve your dreams and desires – to become truly happy – then remember that how you think and act will have a significant impact on how well you perform.

Unsuccessful People:

  •       Fear change
  •       Blame others
  •       Think they know it all
  •       Are Transactional
  •       Talk about people
  •       Hope others fail
  •       Never set goals
  •       Horde data and information
  •       Exude anger

Do you want to attract people who fear change and blame others for their every misfortune? To be around people who think they “know it all,” avoid forming close and lasting relationships and talk about others? People who take perverse pleasure in hoping that others fail, never set goals for themselves, horde data and information and exude anger all the time?

Not me. You can have these kinds of people – if you want them in your life. But these types of people will suck the life out of you. You want to surround yourself with positive people. People who will lift you up, help you move forward, celebrate your successes with you as if they were their own. People who will continuously encourage you to grow and excel in whatever it is you’ve decided to do.

Successful People:

  •       Embrace change
  •       Accept responsibility
  •       Continuously learn
  •       Are relational
  •       Talk about ideas
  •       Hope others succeed
  •       Keep “to-do” and “to-Be” Lists
  •       Share data and information
  •       Exude joy

I want to be around successful people. People who accept responsibility for their own situation, who learn continuously and who embrace change. People who value relationships and who talk about ideas instead of people. People who share information, hope – and help – others (me! you!) succeed and exude joy as we celebrate our successes.

Your celebrations don’t always have to be loud, grand or raucous affairs involving multiple people. If you’ve had a good day with a success or two you might just look in the mirror, smile, and nod at the person looking back. Sometimes the best way to end a great day is with a silent acknowledgment of achievement and, more important, fulfillment.

One activity that I’ve found very valuable is to build up a storehouse of favorable outcomes and their accompanying feelings for use with future challenges. If you use, for example, the physical techniques that Amy Cuddy suggests, you can couple those physical actions with the feelings of success that are associated with overcoming past challenges to build your confidence in overcoming future challenges.

You can also simply try smiling for ten minutes before entering a meeting or an interview. The act of smiling will change your brain chemistry just as Amy’s techniques have been proven to do. I do this before joining networking meetings and it works wonders.

Rather than letting your self-doubter undermine your confidence you can use positive self-talk to increase it. So when life is sweet say, “Thank you,” and store those times away for times when life is not so kind to you.

When life is sweet say “thank you” and celebrate. When life is bitter say “thank you” and grow.

You can use even the not so nice times to make life more pleasing in the future. As Oprah Winfrey has been known to say, “The more you celebrate in your life, the more there is in your life to celebrate.”

Promise yourself also to be just as enthusiastic about the success of others as you are about your own.

There is magic in celebrating your achievements and successes.


The above material is from Chapter 8 of Inspiration Now! Order your copy now at  http://www.amazon.com/dp/B00RQT1BLK to read the other 8 chapters!



My New Book for You – Inspiration Now!

My New Book for You – Inspiration Now!

I spent the month of December, 2014, working on a labor of love in the form of my newest book, Inspiration Now!

Inspiration Now! helps its readers define and implement their dreams and desires for personal and professional happiness and success. It explains the process of visualizing and planning to achieve results no matter what the goal. It talks about time and life management issues and explains how to develop practical, workable goals, strategies and tactics for achieving these objectives.

Filled with engaging stories from the author’s own personal experiences, the book illustrates the importance of practicing to gain the skills a person needs to succeed, provides hints for maximizing personal performance and talks about the importance of celebrating successes. Central to the book’s theme is the description of how to use visual image formation to make the reality you’d like to live actually happen.

It is in itself an inspiring book that will help the reader realize the “magic” provided by the advice and empower him or her to achieve whatever it is that they desire.

Here’s what some of the early reviewers had to say about Inspiration Now!

“LOVED the book!! “Inspiration Now!” is a must read for all who are interested in success, happiness, and making a difference in the world. This book has become my newest addition of books to read over and over again, along with other greats like “How to Win Friends and Influence People.” Very inspirational and thoughtful, the book is easy to read; Jon’s use of stories based on his own experiences make’s it quite entertaining.” — Becky Tengwall, Co-Founder, I Take The Lead

“I have always been honored to call Jon Turino a friend and mentor. His book should inspire all of us to follow our ‘Why.’ Thank you, Jon for the ‘kick in the rear.’” – JimTeasley, SendOutCards

“This book has helped me surge forward with my goals and my dreams. Thank you, Jon, for putting your words of wisdom and encouragement in this powerhouse of a book. This will be a ‘go to’ book when we stumble across our doubts, fears and uncertainties.” – Judith Lind, Portland, OR

“Whether you are building your own future or helping others with theirs, this book is a valuable tool for creating a vision that is authentic, powerful and meaningful.” –Stephanie Austin, CircleUpNetworking.com

“Does the world really need another motivational guide? Absolutely! Because for those of us who seek personal and professional growth, the simple daily habit of reading books just like this can be tremendously powerful. Jon Turino skillfully picks up the torch carried by the likes of Bob Proctor and Earl Nightingale before him, sharing lessons from his own achievements and providing tools and structure for his readers to discover and act on their own inspirations.” – David Baer, BaerOnMarketing.com

Inspiration Now! is available from Amazon.com athttps://www.createspace.com/5124589

You’ll find more inspiration per page in this book than anything you’ve read before. You’ll love the little, boxed bits of advice that appear throughout and you’ll experience a lifetime of wisdom condensed into a wonderfully easy-to-read book! This is an absolute gem of a book. A must read for sure! Click Here to order your copy now!

P.S.: Please SHARE this with those you know who could use a little Inspiration Now!


If I write it will they read it?

If I write it will they read it?

Great ideas ad for The A to Z Blog Book
Order Your Copy Today! Hard Copy $24.95 at https://www.createspace.com/4295924, Kindle e-book version for only $9.95 at http://www.amazon.com/dp/B00CZN4BA0

If I write it will they read it?

If a tree falls in the forest when no one is nearby does the falling tree make any noise?

If a tree falls in the forest is the man wrong anyway?

What is the difference between the sound of one tree falling and two trees falling?

How do you know?

Do you know because you were there, or do you think you know because someone told you about their experience either in person or through their writings?

If you don’t know someone who has experienced something then you are very likely to learn many lessons in hard and painful ways. Unless, or course, you can read about them, understand them and avoid the hard and painful experiences.

But to do that, of course, you must make a conscious effort to read and understand what others have written – preferably before you are faced with a situation where prior knowledge would be extremely helpful.

Have you read something recently that will help you gain knowledge and wisdom or will you take your chances on being wrong in a critical situation?

Only you can choose.

Scoop.it Featured Author on Business 2 Community

Great ideas ad for The A to Z Blog Book
Order Your Copy Today! Hard Copy $24.95 at https://www.createspace.com/4295924, Kindle e-book version for only $9.95 at http://www.amazon.com/dp/B00CZN4BA0

Time for a Commercial Break

cropped-JTphoto+Logo_940x198.jpgTime for a Commercial Break

I spent some time today putting together a set of small videos that I’d like to share with you. Some have to do with free offers – the website Event Calendar and the Marketing Strategy Development e-Book – and others have to do with asking you to spend some money with me.

The very inexpensive offers are The Piano Story and the Marketing Plan and Marketing Strategy Worksheets. Very inexpensive and very, very useful to you.

The more expensive offers have to do with the Instant Strategy Session and the Monthly Mentoring Mode. Certainly more costly but much more in depth and personalized service for you.

I’d love to do business with you and I hope you’ll both enjoy these short videos and respond to their calls for action. Because I could use the business and I’m betting that you could use the help! Just click the links above to visit the applicable pages and view the videos.

Thanks for reading – and watching. And please do let me know what other products and services that you would find useful.

How’s Your Scotoma Quotient?

The Magic of Believing Book ImageHow’s Your Scotoma Quotient?

If you aren’t familiar with the term, WebMD defines the scotoma as “An isolated area of varying size and shape, within the visual field, in which vision is absent or depressed.” And as “A blind spot in psychological awareness.”  The first one discusses a physical manifestation while the second refers to a psychological manifestation. And that is the one I want to talk about.

The psychological scotoma is most often discussed in the context of cognitive dissonance — typically described as the feeling of discomfort when simultaneously holding two or more differing ideas, beliefs, values or emotional reactions. The phrase was coined by Leon Festinger in 1956 and published in his 1957 book called “A Theory of Cognitive Dissonance.” According to Festinger, people engage in a process he termed “dissonance reduction” which can be achieved in one of three ways: lowering the importance of one of the discordant factors, adding consonant elements, or changing one of the dissonant factors.

In plain English what is being said is this:  If reality as you are experiencing it does not match the vision of reality that you are holding in your mind, you will feel disharmony. And your subconscious mind will do whatever it takes to resolve that disharmony by either changing or applying a scotoma (blind spot) to your currently held vision or causing you to do whatever is necessary to change your current reality into something that matches your currently held vision.

This theory, which is one of the most influential and extensively studied theories in social psychology, is the basis for a technique called visual image formation. Using this method you create picture in your mind of how things are when you have achieved your goals. The picture is created in the present tense and is supported by a connected emotional good feeling like lying on a beach or getting married (presuming that was a happy experience!). If your current reality doesn’t match this picture, your creative subconscious will help you do the things you need to make reality as it is match reality as you envision it.

There is a great book called The Magic of Believing, written by Claude M. Bristol and published in 1983, that goes into this theory in great practical rather than scientific detail and I highly recommend it to you. Because it also warns of the second way in which disharmony can be resolved: by altering your mental vision, typically with a scotoma. Your creative subconscious will resolve the disharmony,but you want that to happen by fixing your reality, not altering your vision. Or “patching” it with a scotoma to block out the uncomfortable or disharmonious feelings.

It helps sometimes to revisit your vision on a regular basis to make sure that certain parts of it haven’t been papered over with scotomas that have reduced your energies toward making reality as it is match reality as it should be.

There’s a lot more to this story than will fit here and perhaps I’ll elaborate in a future post. In the meantime, please let me have your comments on this post.  Thanks for reading and I hope this helps you identify and eliminate your scotomas.


10 Reasons Not to Hire an Expert

Calvin & Hobbes - Math HomeworkI’ve been curating a lot of articles lately and re-posting them for the edification of my friends, fans and connections and several of those posts have been lists of 5, 10, 12, 20 or more things you can do to improve your business, life, social media strategy or anything else. In fact a lot of experts say that the titles for your posts should have numbers in them and that lists make for good content. So here’s mine!

1. You know more about the subject of how to solve a given problem than anyone else possibly could. Especially someone from outside your organization who lacks the in-depth participation that you have in the original creation of the problem.

2. You know that an outside expert will ask you a lot of irrelevant questions in an attempt to get to the root cause of your problem and you really don’t have time to answer a bunch of those kinds of questions.

3. You worked with an expert once that your company hired to solve a problem that you couldn’t solve on your own and that expert simply presented your solution to management in such a way as to get it accepted while giving no credit to you.

4. You can’t pay an outside expert $125 an hour to quickly provide recommendations to solve the problem you’ve been wrestling with for weeks or months and that has been preventing my ability to grow my business.  Too expensive!

5. You’ve been doing things this way for years and the last thing you need is some wise guy in a suit with a briefcase coming in here to tell you that there might be better ways to do things. So what if you’re working 60 hours per week? You don’t need any help.

6. Strategy, schmategy! You’ve just got to get the message out to everyone possible that they are just dumb if they don’t buy your product/service. Don’t these experts realize that you wouldn’t be in this business if you didn’t know what you were doing?

7.  You don’t need some expert telling you that what you’re currently doing isn’t working as well as you’d like it to. You already know that! You just need to work harder at what you’re doing and get your people to do so as well.

8. You’ve heard all about this “working smarter” stuff and you just don’t believe in it. The old ways have always worked for you in the past and all of this newfangled stuff is just going to make more work for you.

9. How can anyone without detailed knowledge of the ins and outs of your particular business help you by showing you how generally successful goals, strategies and tactics that work for others could work for you?

10. You don’t have time to talk with any experts. You’ve got too many problems of your own to solve!

Hope you enjoyed this.  Isn’t is amazing how many people — not you, of course — fit these examples?  As always, I’d love to have your comments — pro or con or just plain different.  Thanks for reading and don’t be shy.


The Value of Experts

The Value of Experts

Expert key image

I am continually amazed that the more I learn, in general, the less I seem to know about specifics. I wonder if my brain will hold only so much and then overflow the older stuff. Case in point: creating an important message for social media or email consumption.

Over the weekend, I got a call from someone on the East Coast looking for the “free, quick” consultation I offer on my website. He was having trouble crafting a short message for Facebook describing what his company offered and including a call for action that stressed benefits rather than features. He had a start but wasn’t happy with it. I asked some questions, visited his website and wrote a three-sentence post for him that thrilled him. He wanted more work that day, but I told him he’d exhausted the “free, quick” offer and that help with his follow-on projects would cost him.

I don’t know if he’ll pay anyone for the follow-on work or not. But I do know that if he does decide to pay for it, I’ll be the first person he calls. And I’ll get the work. Because I did a good job for him on a quick freebie, he knows that he’ll get expertise and value on a longer, working consulting job.

That story brings me to the topic of the value of paying for experts. I have an email message that needs to go out in the next couple of weeks to over 1,200 people. I consider that message critical to the launch of an important new activity and I spent a lot of time working on it contents. And then I did something really smart: I hired someone else to make it right. Based on my skills above, which clearly show me to be more than capable of doing things for myself, why would I do such a thing?

Forty-eight hours later, I had my answer. The passive voice that had crept in a couple of places was replaced with the active voice. The right words were converted to anchor text and the links were inserted where they worked the best. The flow of the message was improved, as was the call to action. I have got to say that I just hadn’t, and maybe even couldn’t, have paid as much attention to those details as did my expert copywriter. She punched up the words and grammar, optimized the message for search engines and made it far more appealing, in my view, to my intended audience. I really think the improved version will work much better and I’m happy to pay my expert for her work.

Are there things you aren’t so good at when you try to do them for yourself? Things you don’t use quite as critical an eye when producing for yourself than you would for a client? Then do what I did: hire someone else to do them for you. If you’re a marketer, why are you doing accounting work? If you are an accountant, why are you trying to play marketer? If you’re a designer, why are you trying to manufacture things yourself?

The value of an expert can mean the difference between the success and failure of your venture. Don’t take chances to try to save a few dollars. It may not even be penny-wise, let alone pound foolish. Let me know what you think. I’d love to hear your”war stories,” good and bad, and so would my readers I’d guess.

P.S: The copywriter who helped me on this project is Ms. Kristin O’Neill, www.KnockOutWords.com.