The Power of Passion

Are you passionate about your business? About what you do for a living? If not, you might not be as happy or successful as your passionate peers.

We are naturally attracted to passionate people.  It could be the fiery preacher who promises to rain down fire and lightning upon the unbelievers.  Or the enthusiastic motivational speaker who is passionate about using visualization as a method to achieve your goals.  They stir something inside us because they exude energy and clearly are truly believers in their causes.

If you sell a product, do people recognize your passion as you extol its virtues? Or do they see you trying to make a sale so you can make your quota? If you perform services, do people see that you really care about the results of your work? Or do they see you just going through the motions and trying to get the task at hand finished in the least amount of time with the least amount of effort?

If you are buying a product, which characteristic of the person hawking it would be more likely to persuade you to give him or her your business? My guess is that you’d be much more likely to buy from someone who is passionate.  Passionate about the benefits you’ll gain from buying that product.  Passionate about how it will save you something, help you avoid a painful something, help you solve a difficult problem or perform some other function that you didn’t want quite as desperately when the sales process started but which you are now pretty darned enthusiastic about needing. Because passion is contagious.

I hear a lot of motivational speakers in my networking activities. I will tell you that the one thing they all have in common is passion for what they do. Passion in their need to persuade people to their point of view. Passion in helping you be as happy and successful as they are. And you can spot the phonies in an instant, because passion cannot easily be faked. At least not for long!

So give some thought to what you do in your marketing activities. Do you communicate your story with the kind of passion that will motivate prospects to become customers? If not, what might you be able to do to correct that situation? Because correct it you must if you wish to achieve maximum success, however you define it. And I really mean that. Passionately.

Let me know what you think. I really would like to hear from you.


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