Marketing Office Minutes with Jon Turino

Join us for Marketing Office Minutes!

Marketing Office Minutes with Jon Turino is a series of FREE 30-minute live, interactive web conferences sessions where up to 20 participants can get answers to their marketing questions, discuss burning issues and provide experiences, advice and help to the other participants.

We’re using the zoom.us platform so that we can see and interact with each other. And each week we will feature a specially invited guest to talk about a specific aspect of marketing from social media to blogging to websites and videos. Or whatever else you want to talk about.

Each episode is recorded and posted on Jon’s YouTube channel for later viewing if you can’t participate in the live session either because of the time or the number of people — limited to 20 — connected during each event. You can participate in a session by setting up your free Zoom account at http://zoom.us and then joining the sessions at Jon’s Virtual Conference Room.

Here is a summary of the upcoming events and past events in this ongoing series. Simply set up your Zoom account, make sure your system (access, login, audio and video) is correctly set up and then click on an event image below just before 9:00 AM on Thursdays to participate. And remember: you must be one of the first 20 to connect!

https://www.youtube.com/watch?v=9wctvgIH_Hg — David Baer shares his expertise about marketing on Facebook.

https://www.youtube.com/watch?v=Die9vdNuRFo — Robyn MacKillop shares her expertise about online business strategies.

Malee Lucas shares her expertise on website development.

https://www.youtube.com/watch?v=TO8gkBHZYdo — Ted Johnson shares his expertise about virtual marketing assistants.

https://www.youtube.com/watch?v=YC_eTyoSTUs — Jeany Park shares her expertise about video production.

https://www.youtube.com/watch?v=bHFzUEcCQ2o — Paul Economen shares his expertise about using customer case studies in your marketing mix.

https://www.youtube.com/watch?v=JlVgv4_PrF0 — Dick Kuiper shares his expertise about developing and unleashing your creativity to improve your marketing effectiveness.

Join us as special guest Renee Wilbur, CEO of WIlbur Resources International, shares her insights and expertise into the world of selling in today’s environment and tells us more about her web platform brainchild ReciProty.

Join Jon Turino for Part 1 of his new webinar on how to Build Your Ideal LinkedIn Profile. Email jon@jonturino.com for a password to this broadcast.

Join Jon Turino for Part 2 of his new webinar on how to Build Your Ideal LinkedIn Profile. Email jon@jonturino.com for a password to this broadcast.

Special Guest Greg Schraff talking about B2B Lead Generation

Want to listen only? Check out the Podcasts! Get future episodes of Marketing Office Minutes. Subscribe to my Spreaker Show Channel

November 24, 2015

November 23rd Monday Marketing Minutes

The third episode of Monday Marketing Minutes™ was broadcast live via YouTube using Google+ Hangouts On Air.

Here’s a summary of the tips and advice that were included in this episode. You can click on the image above to watch the replay on YouTube at your convenience. And if you have marketing questions you’d like answered you can always send them to me at jon@jonturino.com for inclusion in a future episode of Monday Marketing Minutes.
The tips presented during the November 23rd, 2015, episode have to do with measuring your marketing. If you can’t measure something it is virtually impossible to improve it so measuring and monitoring are part of the cohesive and comprehensive marketing plan mentioned in the November 16th episode.

There are a great many tools available to you on your website and social media platforms, like Google Analytics, Facebook Insights and LinkedIn Statistics and they will work best if you plan your landing pages to take advantage of them.

The idea is to monitor your statistics to see what is working the best and use that information to do more of what works and less of what doesn’t work. It’s not rocket science but it can make a huge difference in the level of success that your marketing campaigns achieve.

The advice presented during this episode dealt with considering the use of the Power of Free as a marketing strategy or tactic. You can use free things to build interest, build credibility and awareness and even to increase the size of your audience.

Think about it. The bakery that provides free samples sells a lot more muffins or cupcakes or pies or cakes than the one down the street that doesn’t offer them. Free trials are a great way to get people “hooked” on your product so that they will later convert to a version for which you get paid. The same goes for so-called “basic” accounts that give you some, but not all, of the full feature set of the product. These things work and they don’t have to cost a lot of money.

Today’s episode was the first broadcast to include a guest presenter — Mr. Leon Henry from WebStep in the U.K. Leon is a marketing and social media consultant who helps his clients similarly to what I do for mine.

We also had three questions from an audience member, Nana Bellerud, on the topic of business networking and those were addressed during the audience question portion of the program.

You can watch the replay of the complete broadcast here. Enjoy and please do remember to send me your questions for future episodes of Monday Marketing Minutes. You’ll find links to all past and future episodes HERE.

And, as always, please do contact me if you’d like help with your marketing plans, strategies, and tactics. I’d love to be of service to you in building your business through better marketing.

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November 24, 2015November 24, 2015

November 16th Monday Marketing Minutes

The second episode of Monday Marketing Minutes™ was broadcast live via YouTube using Google+ Hangouts On Air.

The tips presented during the November 16th, 2015, episode had to do with understanding that marketing is a process and not an event. Your marketing strategy and tactics need to be well planned in advance of the execution of your plan.

The plan itself must be cohesive if it is to be maximally successful. That means that all of the underlying strategies, tactics, messages and media selection must tie together and have a common look and feel. This applies as well to online marketing via social media and the design of websites and landing pages. The plan must also be comprehensive, covering all the bases in terms of media and messaging.

I also spoke about remembering that marketing involves everyone in the company from corporate management to customer service personnel — including every employee — and not just the marketing department.

The advice presented during this episode dealt with remembering WHY people buy: based on emotions and supported by logic. The emotions can fall into many categories, including being fed or driven by necessity, need, want, desire or ego. So when the messages are crafted they need to trigger the buying impulses based on the emotions you think will be strongest for your product or service.

I used some slides from my Probiotic Marketing™ presentation/infographic to illustrate these points. People buy things — or do anything else for that matter — based on Maslow’s Hierarchy of Needs. Thus, you need to craft your message to match the level of need — physiological, safety, love/belonging, esteem and the self-actualization levels — if you are to be successful. The three slides that followed in the broadcast were used to illustrate these points.

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November 24, 2015November 24, 2015

November 9th Monday Marketing Minutes

The first episode of Monday Marketing Minutes™ was broadcast live via YouTube using Google+ Hangouts On Air.

The tips presented during the November 9th, 2015, episode had to do with analyzing your current customer base so that you can find out who your best customers are and why they are your best customers. With this information in hand, you can then craft a strategy to find more customers like them from other sources.

Knowing who your best customers are, what they are buying and, perhaps most importantly, why they are buying is critical to identifying places to locate additional members of your most successful target markets, crafting messages that will resonate with those prospects the way your current messaging is working with your current top customers and using the right media for reaching new audiences containing prospects who best fit your target customer profile.

The advice presented during this episode dealt with the message development step in crafting the most effective messages — messages that not only appeal to the logic the customer uses to justify purchasing what you are selling but also to the emotions — the belly — that trigger the buying impulse. Both elements must usually be present to motivate an immediate purchase.

It’s also critical to understand WHY people buy things in order to craft the right message for them. Eliminating a problem or alleviating pain is often a good strategy, depending on the product or service being offered. Other good inducements include reducing fear of loss, desire for gain, the need for comfort and convenience, the satisfaction of emotional needs and the creation of a better lifestyle or life condition.

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March 4, 2013June 3, 2013

Time for a Commercial Break

I spent some time today putting together a set of small videos that I’d like to share with you. Some have to do with free offers – the website Event Calendar and the Marketing Strategy Development e-Book – and others have to do with asking you to spend some money with me.

The very inexpensive offers are The Piano Story and the Marketing Plan and Marketing Strategy Worksheets. Very inexpensive and very, very useful to you.

The more expensive offers have to do with the Instant Strategy Session and the Monthly Mentoring Mode. Certainly more costly but much more in depth and personalized service for you.

I’d love to do business with you and I hope you’ll both enjoy these short videos and respond to their calls for action. Because I could use the business and I’m betting that you could use the help! Just click the links above to visit the applicable pages and view the videos.

Thanks for reading – and watching. And please do let me know what other products and services that you would find useful.